Polar Bear Week draws attention to shrinking sea ice

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Polar Bears International offers live streaming video of polar bear migration and global Petition for Polar Bears to focus media attention on Churchill, Manitoba

“We are encouraging everyone to sign PBI’s Petition for Polar Bears, which urges world leaders to take meaningful action on climate change at the upcoming climate change talks in Lima and Paris," said Krista Wright of Polar Bears International.

Images of polar bears will be lighting up screens across the world November 2 – 8, 2014 for Polar Bear Week. The event, intended to celebrate the majestic polar bear and raise awareness about the impacts of climate change on polar bear habitat, coincides with the fall polar bear migration to Churchill, Manitoba.Polar Bears International (PBI), explore.org and Frontiers North Adventures have teamed up to allow people around the world to watch the migration live through polar bear cams placed on Frontiers North’s Tundra Buggies® roving the sub-arctic tundra.

Churchill, Manitoba, is dubbed the “Polar Bear Capital of the World” and the non-stop live coverage of the migration will help measure the health of the delicate ecosystem, which has deteriorated drastically over the last decades. As part of Polar Bear Week, PBI will air a series of special webcasts live from the tundra, reaching audiences worldwide. This year’s topics include: Tracking Polar Bears in Hudson Bay; Polar Bear Week, and a Google Hangout with polar bear Scientists.

“The theme for the 2014 event is Take the next step!” said Krista Wright, Executive Director of Polar Bears International. “We are encouraging everyone to sign PBI’s Petition for Polar Bears, which urges world leaders to take meaningful action on climate change at the upcoming climate change talks in Lima and Paris.”

The Take the next step! campaign includes a video and photo challenge unified by the hashtag #SaveOurSeaIce. Submissions will be featured in a special gallery on the PBI website. Individuals, schools, and businesses are encouraged to commit to reducing their greenhouse gas footprints by pledging to energy-saving actions that take what they’re already doing a few steps further.

The live HD video streams kicked off October 27, 2014 and deliver the action from multiple cameras and multiple locations as captured on Tundra Buggies. Anyone with a connected phone, computer, TV or tablet can watch live during daylight hours at http://www.explore.org/polarbears with blog highlights available at http://blog.explore.org/tag/arctic/.

Last year the polar bear migration attracted millions of viewers and since it began has streamed over 10 million hours of content to people in 179 countries. All partners have pledged not to profit from the footage.

Polar Bear Week and the polar bear cams are courtesy of explore.org, Polar Bears International and Frontiers North Adventures

About Polar Bears International

Polar Bears International is the world’s leading polar bear conservation group. We’re dedicated to the worldwide conservation of polar bears and their sea ice habitat through research, education, and action. Learn more at http://www.polarbearsinternational.org.

About explore.org

Explore.org is a philanthropic media organization and a multi-media division of the Annenberg Foundation. Created by filmmaker and philanthropist Charles Annenberg Weingarten to champion the selfless acts of others, inspire lifelong learning and help people fall in love with the world again, explore.org is home to more than 300 original films and a massive library of world-class photography from all over the globe. In addition, explore.org launched Pearls of the Planet, a growing collection of live HD cameras that provide people with an unprecedented view into the lives of amazing animals and beautiful places around the world. As an advertising-free philanthropic media organization, explore.org prides itself on purity and regularly provides grants to organizations focused on improving the human condition and the planet.

About Frontiers North Adventures
Frontiers North Adventures (http://www.frontiersnorth.com) specializes in authentic adventure tours in Canada's north, ensuring travelers have the opportunity to view and photograph northern wildlife as well as learn about the people of the north, their culture, history and customs. Owners and operators of the world-famous Tundra Buggy® Adventures, Frontiers North Adventures offers a variety of wildlife-viewing programs, the most popular being polar bears in Churchill


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Tricia Schers
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