Running for Office as an Online Candidate is a primer written specifically for local-level campaigns who want to leverage online action to reach, communicate and motivate supporters.
Montgomery, NY (PRWEB) October 31, 2013
OnlineCandidate.com has released ‘Running for Office as an Online Candidate – 2014 Edition’. It is an easy-to-use resource for local and issue-specific campaigns packed with tips, tricks and useful online strategies.
“Originally, Running for Office as an Online Candidate was a user guide for our campaign website service,” says Shane Daley, Partner of Daley Professional Web Solutions and OnlineCandidate.com. “As the website service became more sophisticated, an online help system was developed. Running for Office was then split into a separate book to help candidates enhance their overall online presence.”
The book has been updated annually since 2008 to keep up with social media, fundraising and other technical trends. The book is a primer written specifically for local-level campaigns who want to leverage online action to reach, communicate and motivate supporters.
Table of Contents
Laying the Groundwork
Creating Your Social Media Presence
Creating a Campaign Facebook Account
Creating a Campaign Twitter Account
Creating a Campaign Google+ Account
Creating a Campaign YouTube Account
Creating Photo Sharing Accounts
Social Media Don’ts
Planning Your Social Media Updates
Social Media Advertising
Engage Your Most Active Supporters
Using Social Media at Your Campaign Events
Monitoring Your Online Reputation
Brochures and Other Things to Share
Online Press Releases
Planning Your Campaign Website
Writing for the Web
Optimizing Your Web Content (SEO)
Designing a Campaign Website
Who Will Build Your Site – And How?
What You Need to Know About Website Hosting
Setting Up Search Engine Accounts
Building Website Traffic and Support
Building Political Squeeze Pages
Link Building Techniques
Campaign Coordination Tools
Political Fundraising Online
Campaign Email Marketing
Online Political Advertising
Political Text Messaging
Phone Apps for Politicians
Tying it All Together
About Online Candidate
Appendix A - Resources
Appendix B - Checklists
The goal of the book is to distill the online opportunities, tools, and strategies to reach voters and build the support necessary to win an election.
To purchase and download Running for Office as an Online Candidate 2014 and other campaign-related ebooks, visit:
Online Candidate guides are also available as a Kindle ebooks on Amazon.
Since 2004, Online Candidate has provided political candidates and organization with affordable campaign websites, political design, marketing and other resources. For more information, visit http://www.onlinecandidate.com.