“Running for Office as an Online Candidate” Helps Local Political Candidates Create an Online Strategy

OnlineCandidate.com has released ‘Running for Office as an Online Candidate – 2014 Edition’. It is an easy-to-use resource for local and issue-specific campaigns packed with tips, tricks and useful online strategies.

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Running for Office as an Online Candidate - 2014 Edition

Running for Office as an Online Candidate is a primer written specifically for local-level campaigns who want to leverage online action to reach, communicate and motivate supporters.

Montgomery, NY (PRWEB) October 31, 2013

OnlineCandidate.com has released ‘Running for Office as an Online Candidate – 2014 Edition’. It is an easy-to-use resource for local and issue-specific campaigns packed with tips, tricks and useful online strategies.

“Originally, Running for Office as an Online Candidate was a user guide for our campaign website service,” says Shane Daley, Partner of Daley Professional Web Solutions and OnlineCandidate.com. “As the website service became more sophisticated, an online help system was developed. Running for Office was then split into a separate book to help candidates enhance their overall online presence.”

The book has been updated annually since 2008 to keep up with social media, fundraising and other technical trends. The book is a primer written specifically for local-level campaigns who want to leverage online action to reach, communicate and motivate supporters.

Table of Contents

Introduction    
Laying the Groundwork    
Creating Your Social Media Presence    
Creating a Campaign Facebook Account    
Creating a Campaign Twitter Account    
Creating a Campaign Google+ Account    
Creating a Campaign YouTube Account    
Creating Photo Sharing Accounts    
Social Media Don’ts    
Planning Your Social Media Updates    
Social Media Advertising    
Engage Your Most Active Supporters    
Using Social Media at Your Campaign Events    
Monitoring Your Online Reputation    
Brochures and Other Things to Share    
Online Press Releases    
Campaign Websites    
Planning Your Campaign Website    
Writing for the Web    
Optimizing Your Web Content (SEO)    
Designing a Campaign Website    
Who Will Build Your Site – And How?    
What You Need to Know About Website Hosting    
Setting Up Search Engine Accounts    
Building Website Traffic and Support    
Building Political Squeeze Pages    
Link Building Techniques    
Campaign Coordination Tools    
Political Fundraising Online    
Campaign Email    
Campaign Email Marketing    
Online Political Advertising    
Mobile Campaigning    
Political Text Messaging    
Phone Apps for Politicians    
Tying it All Together    
About Online Candidate
Appendix A - Resources    
Appendix B - Checklists

The goal of the book is to distill the online opportunities, tools, and strategies to reach voters and build the support necessary to win an election.

To purchase and download Running for Office as an Online Candidate 2014 and other campaign-related ebooks, visit:
http://www.onlinecandidate.com/store/political-campaign-ebooks.

Online Candidate guides are also available as a Kindle ebooks on Amazon.
http://www.amazon.com/s/?_encoding=UTF8&camp=1789&creative=9325&field-keywords=onlinecandidate.com&linkCode=ur2&tag=cdpws-20

About OnlineCandidate.com

Since 2004, Online Candidate has provided political candidates and organization with affordable campaign websites, political design, marketing and other resources. For more information, visit http://www.onlinecandidate.com.


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