San Francisco, CA (PRWEB) December 23, 2013
Pooki’s Mahi announced today it launched a new channel: an Affiliate Program on Rakuten’s LinkShare network to help increase sales growth and brand awareness.
Pooki’s Mahi is an ecommerce store bringing award-winning teas, exotic Hawaiian coffees, top-notch sweeteners, gourmet salts and macadamia nuts to customers, all with free shipping at reasonable prices. Pooki’s Mahi products have been featured at red carpet events such as the Celebrating 65th Emmys Gift Suite, and in several TV shows; the latest, “Boys Before Friends,” airs on Viki.com on Thursday, December 26th.
Pooki’s Mahi had three goals in 2013: New Product Introductions (NPI), operations excellence and sales growth. Pooki’s Mahi products performed well on the top marketplaces such as Amazon, Rakuten, Google Shopping, etc. As of December 15th, Amazon rated Pooki’s Mahi Brown Rock Sugars #2 in the Most Gifted Products and #4 in the Brown Sugar categories. Today, Pooki’s Mahi launched an affiliate marketing channel to increase online revenue and customer acquisition.
Pooki’s Mahi’s #1 priority in 2014 is to turn the affiliate channel into a top performing affiliate program. It takes time to develop and calibrate traffic to deliver the conversions and ROI. A first rate affiliate channel is immensely dependent on trusted relationships and on building programs that maximize the value to both the affiliate and to Pooki’s Mahi brand. To reach this goal Pooki’s Mahi partnered with Ziggy Kopetti, Affiliate Account Executive at MGECOM, leading provider of outsourced affiliate program management services. Kopetti assisted in determining the affiliate network platform and will continue to cultivate the channel, reducing risk and headaches while protecting the Pooki’s Mahi brand.
Pooki’s Mahi selected Rakuten LinkShare for their excellent service and dedication to both leading and emerging brands, customer support, and international capabilities. Pooki’s Mahi sells select products on Rakuten Shopping, and uses Rakuten Webgistix as its fulfillment headquarters. Recently named the #1 Affiliate Network in the world by mthink, Rakuten LinkShare focuses on big etail, smaller merchants and advertiser service, which closely aligns with Pooki’s Mahi’s strategy.
Ziggy is extremely excited to manage the Pooki's Mahi affiliate program for many reasons. The first is that she's a big coffee and tea fan. She loves all things Hawaii - especially the Kona Coffee! She also loves salt - yes, salt. So, the gourmet salts are right up her alley.
“Pooki's Mahi is an exciting brand because the products are of very high quality and the brand oozes luxury. I think Pooki's Mahi will do very well in the affiliate channel while helping to broaden brand recognition,” said Ziggy Kopetti, Pooki’s Mahi Affiliate Manager, MGECOM.
“There are three goals in 2013 for Pooki’s Mahi: New Product Introductions (NPI), operations excellence and sales growth. Pooki’s Mahi has experienced record growth, brand recognition and customer acquisition. I wanted to expand the existing channels beyond marketplaces," explains Les O. Magalay-Zeller, CEO of Pooki's Mahi. "It’s always been part of the strategy to add an affiliate channel on one to two of the top 3 affiliates network managed by one of the top 3 affiliate marketing firms and by an affiliate marketing account executive who understands Pooki’s Mahi product lines, high tech and needs. I’m very pleased with having Ziggy Kopetti as part of the team and managing a key channel on the #1 affiliate network, Rakuten’s LinkShare."
By being part of the Pooki’s Mahi Affiliate Program, affiliates will be offering their customers high quality gourmet coffee, teas, and specialty products. The benefits of being a Pooki’s Mahi Affiliate include:
For affiliates interested in joining Pooki’s Mahi Affiliate program and have questions, need custom banners, keyword lists or to discuss strategies on how to succeed with the Pooki’s Mahi Affiliate Program send an email to pookismahi(at)mgecom(dot)com.
About Ziggy Kopetti, Affiliate Manager
Ziggy has worked in the world of online marketing since 1999. She has worked directly for companies - managing both offline and online marketing campaigns and has spent a considerable amount of time managing clients online marketing efforts such as mobile, web, design, media campaigns, and video from the agency side. Ziggy worked directly for the Commission Junction affiliate network from 2004 - 2007 managing both advertiser programs and top-performing affiliates. She joined MGECOMback in February. She has a son, bulldog, cat, and a husband and they all reside in beautiful Portland, Oregon.
Founded in 2006 by industry veteran Matt Enders, MGECOM is the leading provider of outsourced affiliate program management services. True specialists in this niche online market, MGECOM is one of the only successful agencies in existence to offer only affiliate program management services without branching out into other types of online marketing management. MGECOM has been in business since early 2006, boasts an average Year-Over-Year growth rate of 300%+ for our client programs, and has created a team of industry leaders whose cumulative experience in the affiliate industry exceeds 110 years.
About Pooki’s Mahi:
Pooki’s Mahi is an ecommerce store bringing exotic Hawaiian coffees, award-winning teas, sweeteners, gourmet salts and macadamia nuts to you at reasonable prices. Pooki’s Mahi products has been featured at Red Carpet events in the entertainment industry and will be in several TV shows. Pooki’s Mahi started with exotic coffees rated 95+ by Coffee Review from the world’s champion roasters and baristas and teas rated 90+ points by World Tea Ratings from the world’s champion brew masters. Today, that includes an assortment of macadamia nut products, drink sweeteners like brown rock sugar, and various gourmet salts. Silicon Valley High Tech Executive Leslie Magsalay-Zeller is the Founder/CEO of Pooki’s Mahi. We hope that you take the opportunity to sample more of our products at PookisMahi.com and enjoy the results of our experiences. Our products are produced by the finest world champion roasters, baristas and brew masters, noted by Coffee Review and World Tea Ratings. Follow our expanding offerings in macadamias, drink sweeteners and foods on PookisMahi.com, special offer updates on Twitter @pookismahi and on Facebook Like us.