San Francisco, CA (PRWEB) February 27, 2014
Pooki’s Mahi announced today it launched its Red Carpet Picks Collection for brand expansion at the Oscars Celebrity Gift Suites. The goal is to gain additional celebrities, athletes, musicians sponsoring award-winning teas, brown rock sugars and 100% Hawaiian coffees while introducing the products into TV shows, movies and celebrity events.
The Oscar or the Emmys events are known as the Super Bowl for the actors, actresses, and the female viewers. Silicon Valley etailer startup Pooki’s Mahi is giving the Red Carpet Picks Collection the Super Bowl treatment including gifting award-winning teas, and brown rock sugar valued at $200 to the celebrities, top affiliates and kicking off sales for Pooki’s Mahi loyal customer base.
“I believe the Pooki’s Mahi brand is much bigger because we have a global customer base. Launching the Red Carpets Collection at the Oscars Celebrity Gift Suite made sense for several reasons. The hottest stars in entertainment turn out for the invite-only event. It is a who’s who of film, television, sports, and music personalities engaging directly with up and coming companies like Pooki’s Mahi,” raved Les Magsalay-Zeller, Founder/CEO of Pooki’s Mahi. She gushes, “We take advantage of the photo/video opportunities, connecting with major media publications in the industry and networking for future engagements. With regional, national and international press from television, radio, print and the internet the goal is to continue to expand the brand and tell the Pooki’s Mahi story.”
Pooki’s Mahi partnered with Hollywood’s studios, key executives, and marketing firms to introduce and show case Pooki’s Mahi’s award-winning products at Red Carpet Events, TV series, movies, celebrity chefs events, charities and Celebrity Poker events. Celebrities endorsed tropical teas, enticing sweeteners, and 100% Hawaiian coffees.
Pooki’s Mahi Red Carpet Picks Collection debuted at last year’s Emmys. Pooki’s Mahi’s gourmet products have been a favorite of customers, charities, celebrities and athletes. Award-Winning teas has been seen on several television shows. Most recently Pooki’s Mahi products can be viewed on the show "Boys Before Friends,” which airs on Viki.com each Thursday.
Pooki’s Mahi has a global customer base of which 35% of the customers have made 10+ separate purchases. The unified marketing strategy for the collection will help maximize growing the existing customer base. The campaign will include digital and social media, such as Twitter, Facebook, G+, LinkedIn starting on March 1st and continuing for the remainder of the month.
“Was very surprised at how quickly my tea came in and how well it was packed. During the pilot launch all of Pooki’s Mahi’s teas were sealed in a pouch inside an airtight reusable tin. The metal canister is similar to the ones you purchase from Teavana… but this one is free with the tea! I met Les, Founder/CEO of Pooki’s Mahi at a Celebrity Red Carpet event,” gushed Carol C., a celebrity and repeat Pooki’s Mahi customer. “I provided Pooki’s Mahi feedback to add brewing instructions and an opportunity to purchase the tins on its own. Like other customers I decided to brew for 3 minutes and I used 1 teaspoon per cup. The tea leaves didn’t open and expand like how I thought they would so I was worried I had done it wrong; however and the result was a nice smooth fruity tea. Pooki’s Mahi incorporated our feedback. The new green standup pouch packaging stands out, has instructions and includes the ingredients list. I am very impressed and I’ve already ordered more!”
Pooki’s Mahi’s products in the Red Carpet Collection are available online now and can be purchased as a tea subscription and as part of the company’s Customer Referral Program, which offers rewards and discounts for new customer referrals. Free shipping is including in non-subscription purchases and subscription plans.
For more information on Pooki’s Mahi selection of exotic coffees, teas and other gourmet food products, visit http://www.pookismahi.com. Also, follow our expanding offerings in macadamias; drink sweeteners and foods, plus access special offers by joining us on Facebook, customer email list and Twitter @pookismahi.com.
Several marketing firms in the entertainment industry host Gift Suite events. Red Carpet Oscar Gift Suites are invitation-only event honoring the Academy Awards® will be held on Saturday, March 1st, 2014 from 11 am to 4pm in Hollywood, CA.
The Academy Awards® for outstanding film achievement of 2013 will take place on Sunday, March 2nd, 2014 at the Dolby Theatre in Hollywood, CA. The presentation will be broadcasted live at 4:00pm Pacific Standard Time to over 200 countries worldwide.
The Academy Awards ® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picure Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is an ecommerce store bringing exotic Hawaiian coffees, award-winning teas, sweeteners, gourmet salts and macadamia nuts to you at reasonable prices. Pooki’s Mahi products has been featured at Red Carpet events in the entertainment industry and will be in several TV shows. Pooki’s Mahi started with exotic coffees rated 95+ by Coffee Review from the world’s champion roasters and baristas and teas rated 90+ points by World Tea Ratings from the world’s champion brew masters. Today, that includes an assortment of macadamia nut products, drink sweeteners like brown rock sugar, and various gourmet salts. Silicon Valley High Tech Executive Leslie Magsalay-Zeller is the Founder/CEO of Pooki’s Mahi. We hope that you take the opportunity to sample more of our products at PookisMahi.com and enjoy the results of our experiences. Our products are produced by the finest world champion roasters, baristas and brew masters, noted by Coffee Review and World Tea Ratings.