San Francisco, CA (PRWEB) May 15, 2014
Silicon Valley etailer startup of award-winning teas, top-notch brown rock sugar and 2013 Food & Beverage winner, Pooki’s Mahi, announced today a new partnership with packaging partner Standup Pouches.net. The partnership launched Pooki’s Mahi’s new packaging designs, support revenue growth and will expand brand awareness.
“We started our search for a packaging partner in 2012 soon after launching a pilot for one of our product lines. We started a review of a dozen packaging vendors. We short-listed this to five manufacturers. Fellow C-Level executives in my high tech network referred Standup Pouches.net to me in late 2012. Pooki’s Mahi finished a lengthy review of five packaging partners; none of them passed our minimum requirements (flexibility to work with high tech startups, product quality, schedule and cost). The quality of the standup pouches material is much higher than other vendors I’ve reviewed. For example, three pounds of brown sugar in a K Style Bottom Gusset will not fall down. The pouch did not burst during Pooki’s Mahi’s drop testing process. By early 2013 Pooki’s Mahi’s Design Leads completed initial designs and was ready to start manufacturing the new packaging form,” says Les Magsalay-Zeller, Founder/CEO of Pooki’s Mahi.
Les continues, “I’m impressed with Standup Pouch.net’s overall project management and operations team. The Project Manager assigned to Pooki’s Mahi provided a very realistic schedule with checkpoints along the way. The Standup Pouch.net team ensured the packaging would arrive in time for the 65th Emmy's Red Carpet Gift Suites. Even more impressive is the deep knowledge of which packaging type would work best, the marketing and overall understanding of what’s required to launch new products into the market. Standup Pouch.net’s pouches are the standard for Pooki’s Mahi’s pouch material. Standup Pouch.net’s collaboration style fits with Pooki’s Mahi’s culture.”
Dave Marinac, CEO, Standup Pouches.net remarks, “We will not race you to the bottom… there are plenty of other companies willing to bludgeon each other to be the 'cheapest price.' However, you get what you pay for and I guarantee you there will be a time and place (maybe not the first order… or even the second)… that you will get burned and wished you chose to work with StandUpPouches.net.”
Standup Pouches.net provided overall project management for the new line of standup pouches. There were no issues with the handling of schedule, resources and delivery points. The Project Leader provided risks and options to mitigate them.
Pooki’s Mahi piloted the new standup pouches at the 2013 65th Emmy's Red Carpet Gift Suites. Pooki’s Mahi provided Hollywood’s finest with brown rock sugars, 100% Kona coffees and award-winning teas. Celebrities and reviewers were impressed with the overall packaging designs and the sturdiness.
Pooki’s Mahi launched for the following product lines:
Pooki's Mahi's Tea Collection: Award-winning tea is full of flavor, fragrant and relaxing.
Pooki's Mahi's Macadamia Nut Collection: Hand-selected and roasted to perfection. Macadamia nuts are naturally cholesterol free. It is a good source of dietary fiber. Pooki’s Mahi’s macadamia nuts are high in minerals and part of a healthy diet.
Pooki's Mahi's Sweeteners Collection: Best way to enhance the natural flavor of tea or coffee without changing it.
Pooki’s Mahi’s plans to will leverage Standup Pouche.net for major new product introductions. Additional go-to market activities include:
Pooki’s Mahi’s award-winning teas, gourmet salts and top-notch sweeteners are available online now and can be purchased as a tea subscription and as part of the company’s Customer Referral Program, which offers rewards and discounts for new customer referrals. Free shipping is including in non-subscription purchases and subscription plans.
About Stand Up Pouches.net:
StandupPouches.net has 25 years experience in creating pouches of all types: barrier bags, zipper pouches, spouted pouches, stock bags, and custom printed pouch bags. StandupPouches.net takes pride in its eco-friendly deliverables by making sure the bags uses the minimum resources and are reusable. Materials used are FDA approved so products are safely stored in them. StandupPouches.net customers’ business success is important and has a six-pillar technique to help customers with the packaging needs. StandupPouches.net will market the product on their website, social media channels, and write case studies.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering exotic Hawaiian coffees, award-winning teas, sweeteners, gourmet salts, macadamia nuts and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Most recently Pooki’s Mahi products can be seen on the show “Boys Before Friends,” which airs on Viki.com.
Pooki’s Mahi, founded by Silicon Valley High Tech Executive Leslie Magsalay-Zeller, started with exotic coffees rated 95+ by Coffee Review from the world’s champion roastars and baristas and teas rated 90+ points by World Tea Ratings from the world’s champion brew masters. Today, their product offerings include a deluxe assortment of macadamia nut products, drink sweeteners like brown rock sugar, various gourmet salts and much more. For more information on Pooki’s Mahi selection of exotic coffees, teas and other gourmet food products, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi).