Not all of Pooki's Mahi's customers have the patience to brew loose leaf teas. Our customers want Pooki’s Mahi’s loose-leaf teas in a form that is easy to brew and serve without sacrificing quality and that’s where our new pyramid infusers come in.
San Francisco, CA (PRWEB) June 26, 2014
Pooki’s Mahi, 2013 and 2014’s Food & Beverage of the Year winner and etailer of 100% Kona coffees and award-winning teas, announced today the launch of its Iced Tea Collection. The collection will feature 43 unique flavors of teas in four different forms: pyramid infusers, loose leaf, 3-gallon packs and 2-quart packs. The company designed the collection to meet customer needs for convenience when preparing their summer beverages; whether they regularly follow a tea ritual or are looking to brew a refreshing, single-serve mocktail.
The company spent over a year researching and perfecting the style and flavor profile of the collection. Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller believes that convenience and the quality of taste are key features for consumers when selecting beverages.
“2014 has mainly been focused on launching Pooki’s Mahi’s tea product line,” explained Magsalay-Zeller. “Pooki’s Mahi’s Iced Tea Collection was piloted with several business clients in etail, hotels, spas, gourmet cooking institutes and celebrities. From the launch, we learned valuable information: not all of Pooki’s Mahi’s customers have the patience to measure, strain and wait for loose leaf teas to brew. Our customers want Pooki’s Mahi’s loose-leaf teas in a form that is easy to brew and serve without sacrificing quality and that’s where our new pyramid infusers come in.”
Prior to the official product launch, Pooki’s Mahi ran a pilot program with eight tea flavors in 3-gallon and 2-quart packs for over a year. Customers provided feedback to Pooki’s Mahi’s Customer Advisory Board, which helped develop the current iced tea collection.
“[When I received the collection,] there were several teas to choose from,” explained Carol C., a celerity songwriter and producer. “All [of] the teas smelled like a big bowl of tropical fruit, but the aroma was not too overpowering. I love Pooki’s Mahi’s Tropical Pomiberry tea and have ordered more. I’m very impressed with the CEO’s transition from a high tech company exec into starting a food & beverage brand using the knowledge Les learned while in Silicon Valley based corporations.”
The teas featured in Pooki’s Mahi’s Iced Tea Collection are the same high quality loose-leaf teas that have won multiple awards and are a hit with celebrities and customers alike.
Customers who want convenience with their iced beverage selections can choose to purchase their tea collection in pyramid infusers or 2-quart packs.
- The collection currently features ten flavors in pyramid infuser form. Each standup pouch contains 20 individually wrapped teas with brewing instructions, ingredients and allergy list (if applicable).
- There are 12 flavors in 2-quart ready-to-brew packets. Each standup pouch contains four 2-quart packs. Customers that have a tea ritual can choose either the loose-leaf 2 oz. or the pre-sealed 3-gallon packs.
- Customers have 18 flavors in loose-leaf form to choose from. Each resealable standup pouch contains 2 oz. or more tea.
- There are eight flavors in pre-sealed 3-gallon packs. Reusable standup pouches currently hold two 3-gallon packs. The new packaging will contain five 3-gallon packs. Three gallon iced teas were a hit with celebrities at the 65th Emmys Gift Suite and featured on Boys Before Friends TV series.
Pooki’s Mahi works directly with Master Brewers, growers and suppliers that share a passion to produce high quality teas that win awards. Pooki’s Mahi’s teas provide unique, tropical profiles that cannot be found in other tea offerings.
Pooki’s Mahi’s five new teas are available online now and can be purchased as a tea subscription and as part of the company’s Customer Referral Program, which offers rewards and discounts for new customer referrals. Free shipping is including in non-subscription purchases and subscription plans.
The Academy Awards ® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are showcased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering exotic Hawaiian coffees, award-winning teas, sweeteners, gourmet salts, macadamia nuts and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Most recently Pooki’s Mahi products can be seen on the show “Boys Before Friends,” which airs on Viki.com.
Pooki’s Mahi, founded by Silicon Valley High Tech Executive Leslie Magsalay-Zeller, started with exotic coffees rated 95+ by Coffee Review from the world’s champion roastars and baristas and teas rated 90+ points by World Tea Ratings from the world’s champion brew masters. Today, their product offerings include a deluxe assortment of macadamia nut products, drink sweeteners like brown rock sugar, various gourmet salts and mcuh more. For more information on Pooki’s Mahi selection of exotic coffees, teas and other gourmet food products, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi).