Lights, Camera, and Action: Pooki’s Mahi Releases Media Kit and Media Policy To Level Set Expectations

Online Etailer of 100% Kona Coffees and award-winning teas aims to curb unprofessional behavior and level set expectations from professionals in the press and media by providing ground rules.

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Actor Jeremiah Bitsui of Breaking Bad, Natural Born Killers and Brothers enjoys Pooki's Mahi's Kauai Cocktail and White Coconut Creme teas.

To keep the team focused ground rules, standard operating procedures and policies were implemented as part of the growth. We welcome all pitches; it is critical to familiarize yourself with Pooki’s Mahi’s Press & Media Policy before reaching out."

San Francisco, CA (PRWEB) July 14, 2014

San Francisco’s 2014 Food & Beverage winner and Business Hall of Fame Inductee Pooki’s Mahi announced today the release of its Press & Media Policy and Press Media Kit to provide key metrics, sound bites and expectations for existing and new Pooki’s Mahi’s partners.

“Pooki’s Mahi as a brand and company are growing. To keep the team focused and executing consistently ground rules, standard operating procedures and policies were implemented. We’ve had multiple terrible experiences with individuals in the press, media and partners (who do not meet Pooki’s Mahi’s Quarterly Business Review targets) with unprofessional behavior. The behavior is borderline harassment. Pooki’s Mahi’s Ground Rules aims to align all team members, ensure consistent execution as well as curtail the unprofessional behavior from (Press and Media) individuals as defined in Pooki’s Mahi’s Target Audience section of the Press & Media Policy.

We welcome all pitches; however it is critical to familiarize yourself with Pooki’s Mahi’s Press & Media Policy before reaching out to pr(at)pookismahi(dot)com.”

Pooki’s Mahi’s Press and Media Kit contains:

  • Key metrics to social media presence, latest news, m/ecommerce reach, locations/headquarters, awards won, total number of product lines, total number of Customer Advisory Board Execs
  • Brand outreach via features, seen In TV, movies, and celebrity events
  • Customer Footprint: Marketplaces and product presentations to distributors or national/international wholesalers
  • Pay It Forward and Give Back partners
  • Sustainability and eco-friendly goals
  • Proof points, sound bites from celebrities and events

Pooki’s Mahi presents at major national or international distributor, show casing new product lines at a charity event or prepping a major product launch at one of Hollywood’s red carpet premiers or events several times per month. Pooki’s Mahi’s NPI (New Product Introduction) and Launch Trains’ schedules and content are set 6-18 months prior. The schedule and over-all content are owned by Pooki’s Mahi and are non-negotiable.

“Pooki’s Mahi does not spontaneously create press releases or connect with potential partners for brand outreach. We have a master launch plan the entire team executes against. If any potential partner violates Pooki’s Mahi’s Press & Media Policy or ask questions already answered in the Press & Media Kit, then Pooki’s Mahi may terminate the collaboration at Pooki’s Mahi’s discretion without prior notice by sending an email to that effect. We’re focused on ensuring Pooki’s Mahi’s 100% Kona Coffee K-Cups product line debuts at one of Hollywood’s celebrity gift suite events celebrating the Emmys®.”

Reserve your cuppa’ Pooki’s Mahi’s 100% Kona coffee K-Cups (Caffeinated or Decaf) before it’s sold out.

Pooki’s Mahi’s 100% Kona Coffee K-Cups for use in the Keurig® K-Cup Brewing system. Pooki’s Mahi is not affiliate with Keurig, Inc. Keurig® and K-Cup ® are registered trademarks of Keurig, Inc.

The Academy Awards ® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.

About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering exotic 100% Kona coffees, award-winning teas, sweeteners, gourmet salts, macadamia nuts and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Most recently Pooki’s Mahi products can be seen on the show “Boys Before Friends,” which airs on Viki.com.

Pooki’s Mahi, founded by Silicon Valley High Tech Executive Leslie Magsalay-Zeller, started with exotic coffees rated 95+ by Coffee Review from the world’s champion roastars and baristas and teas rated 90+ points by World Tea Ratings from the world’s champion brew masters. Today, their product offerings include a deluxe assortment of macadamia nut products, drink sweeteners like brown rock sugar, various gourmet salts and mcuh more. For more information on Pooki’s Mahi selection of exotic coffees, teas and other gourmet food products, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi).    

Contact Information
Pooki’s Mahi     
Pr(at)pookismahi(dot)com

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