Pooki’s Mahi Extends Fulfillment Partnership with Rakuten Super Logistics to Augment Amazon Fulfillment

Share Article

Partnering with Rakuten Super Logistics helps Silicon Valley’s Etailer Pooki’s Mahi to achieve operations excellence by containing costs and efficiently handling orders from multiple marketplaces.

Pooki's Mahi offers FREE SHIPPING for the 100% Kona coffees and award-winning teas to the Lower 48 states.

FREE Shipping to the Lower 48 states

We work closely with the Pooki's Mahi team on a daily basis to ensure that their product makes it from Point A to B, but also provide them with flexibility to meet their shipping needs. We keep their customers top of mind 100% of the time.

2014 Food & Beverage winner Pooki’s Mahi announced today it extended its partnership with Rakuten Super Logistics (formerly known as Webgistix) to augment orders for its award-winning teas, 100% Kona coffees and specialty food products from multiple channels. Pooki’s Mahi’s makes operations excellence a top priority so that the company can offer repeat customers faster delivery at no extra charge. As an etail business, the company requires a strong and flexible partner to handle fulfillment – and Rakuten Super Logistics fit the bill.

Pooki’s Mahi uses three types of sales orders / Bill of Materials (BOMs) to create and fulfill orders in the five product lines: PTO (Pick To Order), ATO (Assemble To Order) and EATO (Embedded Assemble To Order). One of the challenges Pooki’s Mahi initially encountered was finding a fulfillment partner that could handle all three types of sales orders while at the same time offering a competitive cost structure and managing the end of life products including expiration dates. Rakuten Super Logistics continues to meet their needs in these areas.

“Pooki’s Mahi has always focused on three key functional areas: operations excellence, product quality and technology,” says Pooki’s Mahi’s CEO Les Magsalay-Zeller. “Operations excellence is a top requirement for Pooki’s Mahi’s customer base. We believe that to achieve operations excellence our supply chain ecosystem needs to be simple; it needs to be easy on the fulfillment partner.”

Before selecting Rakuten Super Logistics, Pooki’s Mahi started selling on Amazon using Amazon Fulfillment to handle all sales orders in 2012 – but there were limitations. “Amazon Fulfillment is great at the standard (PTO) orders, but it doesn’t handle any assembly (ATO) or custom (EATO) orders,” Magsalay-Zeller said. “Custom orders are important to Pooki’s Mahi’s charities, wholesale customers and Red Carpet Events it showcases its products to. After vetting many potential fulfillment partners, Rakuten Super Logistics was selected in May 2013 and we started a lengthy pilot.”

She explains, “The selection was made because of Rakuten Super Logistics’ 2-Day Delivery Network with fast and reliable shipping, the ability to handle assembly (ATO) sales orders, the capability to handle global order fulfillment, shipment optimization and flexible technology.”

“When Pooki’s Mahi communicated to us their fulfillment needs, we were excited to welcome them into our fulfillment network,” said Joe DiSorbo, CEO of Rakuten Super Logistics U.S. (formerly Webgistix). “We treat fulfillment as a partnership, and understand the increasing importance of providing quick and reliable shipping to customers across the world in order to continue to protect online merchants’ reputations. Our 2-day delivery network continues to provide a reliable delivery network for Pooki’s Mahi merchants and customers. ”

“We have established a great partnership with the Pooki’s Mahi team in order to provide their online customers with products on-time,” said Kyle Henzel, COO at Rakuten Super Logistics U.S. “We work closely with the Pooki’s Mahi team on a daily basis to ensure that their product makes it from Point A to B, but also provide them with flexibility to meet their shipping needs. We keep their customers top of mind 100% of the time, a mindset that has allowed us to establish such a valuable relationship with the merchant. We look forward to continuing this relationship as the company continues to grow.”

Pooki’s Mahi outscores its competitors in Amazon and Rakuten’s marketplaces with a perfect score of 100% for shipping, service and feedback received. Pooki’s Mahi’s customers have provided high marks for customer service and were ecstatic orders would be received quickly without paying extra.

Magsalay-Zeller says the company continues to evaluate requirements and may consider adding another fulfillment partner to meet the global sales growth, since Rakuten Super Logistics does not have the extensive global fulfillment centers (physical location) like Shipwire (now part of Ingram Micro).

About Rakuten Super Logistics:
In 2013, Japan-based ecommerce giant Rakuten acquired Webgistix to offer customers same day shipping and 1-2 delivery through the Webgistix strategic network of company-operated fulfillment centers. Webgistix was rebranded to Rakuten Super Logistics. It’s mission is to provide the best order fulfillment services for merchants’ online buyers, from shopping cart to order fulfillment and delivery. Visit Rakuten Super Logistics to obtain a quote.

About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering 100% Kona coffees, award-winning teas, and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.

Pooki’s Mahi, founded by Silicon Valley High Tech Executive Leslie Magsalay-Zeller, started with exotic coffees rated 95+ by Coffee Review from the world’s champion roastars and baristas and teas rated 90+ points by World Tea Ratings from the world’s champion brew masters. Today, their product offerings include a deluxe assortment of macadamia nut products, drink sweeteners like brown rock sugar, and various gourmet salts. For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas and other gourmet food products, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi).    

Contact Information
Pooki’s Mahi     


Share article on social media or email:

View article via:

Pdf Print

Contact Author

PR & Media
Pooki's Mahi
+1 888.867.8717 Ext: 102
Email >

Sarah Longstreet
since: 10/2012
Follow >
Pooki's Mahi
since: 11/2012
Like >
Pooki's Mahi

Follow us on
Visit website