Pooki’s Mahi’s corporate and wholesale customers requested for tropical snack mixes in smaller sizes. It’s easier for wholesalers and distributors to introduce snack pack sizes to corporate cafeterias, travelers, and retail food stores.
Silicon Valley, CA (PRWEB) September 30, 2014
Silicon Valley etailer startup of 100% Kona coffee Single Serves and award-winning teas Pooki’s Mahi announced today it pruned its 4.5 oz., 5.5 oz. and 10 oz. macadamia nuts products and will sell through the remaining inventory in preparation for a private beta to improve the snack product line. The overall goal is to finalize the tropical snack mixes, packaging sizes and go-to-market launch activities for the wholesale channel.
“Once a product line is launched we immediately measure key performance indicators every quarter to determine how early to retire or replace products (in the product line). There are two key reasons to prune existing product lines. First, the products’ sales performance is not where it needs to be and falls short on expectation. Second, the supplier or supply chain ecosystem cannot support pilot, sales and go-to-market activities. For the first reason, Pooki’s Mahi’s existing customers provided valuable feedback on price points. For the second reason partnerships with suppliers work bi-directionally. If multiple communications are needed from Pooki’s Mahi to obtain an update, then the partnership is one-way,” says Pooki’s Mahi Founder/CEO Les Magsalay-Zeller.
She explains, “Pooki’s Mahi has a lengthy process to assess suppliers. Ease to process orders and how easy Pooki’s Mahi fulfillment teams receive a supplier’s products are important. Mistakes and slowing down Pooki’s Mahi’s fulfillment teams are not favorable to the supplier’s evaluation.”
Les excitedly continues, “Pooki’s Mahi’s corporate and wholesale customers requested for tropical snack mixes in smaller sizes. It’s easier for wholesalers and distributors to introduce snack pack sizes to corporate cafeterias, travelers, and retail food stores. Exciting times at Pooki’s Mahi and I can’t wait to launch new snack offerings in 2015.”
There are several specific goals the private beta aims to accomplish.
Pooki’s Mahi’s Snacks Product Line Private Beta Goals:
1. Finalize the packaging size snacks will go-to-market.
2. Confirm the tropical snack mix.
3. Finalize the lead-time for design and fulfillment by sales channel.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering exotic 100% Kona coffees, award-winning teas, sweeteners, gourmet salts, macadamia nuts and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy. Any suspicious activity will be documented and reported to the appropriate authorities.