Silicon Valley Startup Gives Chef’s Treatment For New Gourmet White Truffle Salt Collection

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Silicon Valley private label manufacturer and etailer Pooki’s Mahi kicks off pilot to finalize e-tail and food service packaging prior to launching its new gourmet salt collection.

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What makes Pooki’s Mahi’s pilots unique is the high tech (manufacturing) methodology is used for a low-tech product (food & beverage). Customers and partners feedback are included before the next pilot begins or an official product introduction launch.

Pooki’s Mahi announced today it kicked off a pilot to finalize packaging sizes for etail and food service customers for its gourmet salt collection. The new packaging sizes will offer salts in a flip top jar making it easy for foodies and cooks to season food during food preparation.

“Pilots are end-to-end tests widely used by manufacturing organizations in high tech corporations. Pooki’s Mahi’s second pilot will test the entire eco-system for the gourmet salt product line for a few specific channels. We’ve renewed our partnership with an existing product partner who can quickly turn around retail and wholesale orders. What makes Pooki’s Mahi’s pilots unique is that the high tech (manufacturing) methodology is used for a low-tech product (food & beverage). Customer and partner feedback is incorporated before the next pilot (test) begins or an official new product introduction launch,” says Pooki’s Mahi’s Founder/CEO Leslie Magsalay-Zeller.

She explains, “Pooki’s Mahi’s fulfillment, wholesalers, distributors and repeat customers provided feedback to add new sizes in an easy to use container. Pooki's Mahi's distributor, wholesale and private label brand customers expressed a desire to significantly improve the shipping containers to protect the product. Customers also requested a more easy to grab and use package and the ability to season food differently.”

Pooki’s Mahi’s white truffle salt collection is carefully sourced from bright citruses to savory truffles to bring gourmet flavor at an affordable price to customers. Pooki’s Mahi’s gourmet salts will be available in larger sizes, packaged in a flip-top jar and sold by cases of six, twelve or higher. Ultimately the individual jars will be packaged so it is protected from shipping tolerances.

Top selling salts in Pooki’s Mahi’s Salt Collection include:

  • Himalayan Pink salt in 4 oz. and 8 oz. – It makes a gorgeous finishing salt and an exotic rub for grilled and roasted dishes. The high mineral crystals range in color from sheer white to varying shades of pink to deep red.
  • Black Truffle salt in 4 oz. - The prized truffles are delicately blended with sea salt to bring rich, earthy flavor to your cooking. Pooki’s Mahi Black Truffle Salt utilizes the unique power of sea salt to intensify the aroma and flavors of the prized mushroom.
  • Alderwood Smoked salt in 4 oz. and 8 oz. - full of aroma with a distinctive sweet and smoky flavor that gives meat and vegetables a just-off-the-grill vibe.

Pooki’s Mahi’s Black Truffle, Himalayan Pink and Alderwood salts debuted at a special invitation-only Honoring the Emmys® event impressing celebrities from favorite TV shows, Hollywood’s producers and vendors alike.

The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.

About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based private label brand manufacturer offering exotic 100% Kona coffee pods, award-winning teas, and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.

For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi).

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