Spent over six figures to create, launch and manage the channel; however it generated less than $250 in sales. Negative ROI. Pooki’s Mahi is not in the business to spend resources on a sales channel that isn’t generating revenues.
Silicon Valley, CA (PRWEB) January 30, 2015
Pooki’s Mahi announced today it will no longer invest in an affiliate channel due to lack of revenues and poor performance. Qualified affiliates may apply for a wholesale account.
“Pooki’s Mahi continues record growth, brand recognition and customer acquisition. Pooki’s Mahi has high standards. Record revenue growth would not be achievable if various sales channels did not beat their target revenue numbers. Pooki’s Mahi’s affiliate channel launched late 2013 with high expectations. The affiliate channel cost over six figures to create, launch and manage. This resulted in less than $250 in sales. This is a negative ROI. Pooki’s Mahi’s affiliate channel was poorly set up. I made the decision to terminate program management in March 2014. We stopped onboarding affiliates in June 2014 and killed the affiliate channel in December 2014 per the contractual agreement with the affiliate network,” explains Pooki’s Mahi CEO Les Magsalay-Zeller.
She continues, “Pooki’s Mahi is not in the business to spend resources on a sales channel or product line that isn’t generating a positive ROI. Pooki’s Mahi continues to focus on revenue growth and will continue to invest in robust new product introduction plans and revenue generating sales channels such as wholesale, distributors and private label.”
For affiliates interested in joining Pooki’s Mahi Wholesale programs visit Pooki’s Mahi’s Wholesale and Private Label Programs to learn more. Make sure you are qualified for the specific program.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based private label manufacturer and etailer offering exotic 100% Kona coffee pods, award-winning teas, and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffee pods, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.