Pooki’s Mahi’s supply chain ecosystem is built on having industry leading partners who are subject matter experts, deliver consistently and prioritizes solving our challenges. The multiple awards won to date validate our business model and strategy.
Silicon Valley, CA (PRWEB) April 25, 2016
Manufacturing/Etailer startup of award-winning 100% Kona coffee K-cups® Pooki’s Mahi announced today it awarded its entire global transportation business to FedEx.
Most of Pooki’s Mahi’s shipments are between suppliers, manufactures and eventually resellers. Pooki’s Mahi’s RFI (Request For Information) and RFP (Request For Proposal) are very lengthy and geared to quickly eliminate vendors and suppliers who are not a cultural fit. Pooki’s Mahi took over four years to finish a very lengthy RFP confirm the partner of choice to handle transportation. Several criteria were used. The list of 50+ transportation and fulfillments firms was quickly short listed to five firms. All but one firm failed to meet Pooki’s Mahi’s cultural fit criteria.
Pooki’s Mahi’s Key Criteria – Transportation:
1. Consistently meeting target delivery times for SPDs (Small Parcel Delivery)
2. Consistently meeting target delivery times for TL/LTL (Truck Load/Limited Truck Load)
3. Security and technology platforms used to support the business
4. Time to resolve issues
5. Global footprint
6. Cultural fit – technology and processes
7. Cultural fit - Account manager and team with Pooki’s Mahi’s executives
8. Cultural fit with Pooki’s Mahi’s supply chain ecosystem.
“We are clear on the opportunity and target market share, our product roadmap and what makes Pooki’s Mahi different from our competitors. At the core Pooki’s Mahi is a high tech company with a very efficient supply chain ecosystem that delivers a low-tech product in an industry that is primed for disruption. Consistent execution trumps theories of gaining market share. Pooki’s Mahi’s customers and brand advocates expect high quality 100% Kona coffee K-cups® delivered within five days with zero cost shipping,” says Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller.
Les explains, “Pooki’s Mahi’s standard shipping time is equivalent to two to three business days. It takes up to two business days to fulfill etail orders and up to three business days for pallet size orders. The transportation partner selected has consistently delivered or beat one to three business days. For example, a customer placing an order on PookisMahi.com on Monday will receive their order no later than Friday. Some of our repeat customers would receive orders the next day. In comparison it takes up to seven business days for standard delivery to receive an order. It costs an average $30.00 if a customer wanted to receive the order in two business days.”
The lead transportation partner will eliminate un-necessary chargebacks at the resellers by delivering consistently.
The Silicon Valley executive continues, “I took my NPI (New Product Introduction), PLM (Product Lifecycle Management) and operations excellence expertise from high tech and implemented and taught Pooki’s Mahi’s partners how to be more (operationally) efficient and use technology to go faster. We ideate and innovate with our product partners, suppliers by using key customer insights to drive decisions. Our NPI expertise from the high tech industry influences new product launches as well as End-Of-Life of existing ones. Pooki’s Mahi’s supply chain ecosystem is built on having industry leading partners who are subject matter experts, deliver consistently and prioritizes solving our challenges. The multiple awards won to date validate our business model and strategy.”
Pooki’s Mahi’s exceptional market success resulted from a well-orchestrated NPI and Go-To-Market Launch strategy. It generates competitive advantages and long-term value.
Pooki’s Mahi’s Founder/CEO, Leslie O. Magsalay-Zeller started her career in high technology. Les has successfully led multiple products and business launches for Fortune 500 companies and played key roles in exiting startups. Her expertise in New Product Introductions, a framework for consistently introducing products to market using a Product Life Cycle Management process are key to Pooki’s Mahi’s rise to success. This is evident in Pooki’s Mahi’s key wins.
Pooki’s Mahi’s Key 2016 Supply Chain Wins to date:
1. Average customer order value increased 5X in Q1 2016 from 2015.
2. Order Defect Rate (ODR) of 0.00% beat a marketplace target of <1%
3. On Time Delivery (OTD) of 0.00% beats a marketplace target of 95%
4. Late Shipment Rate of 0.00% exceeds the marketplace goal of <4%
5. Pooki’s Mahi’s 100% Kona Medium and 100% Kona Decaf K-cups® for Keurig 2.0 brewers is sold out and ships in May 2016.
6. Pooki’s Mahi averages 1.5 days to fulfill orders exceeding most marketplace goal of 3 days.
Pooki’s Mahi is built on three core expertise: New Product Introductions (NPI), Operations Excellence (OpEx), and Product Life Cycle Management (PLM). The 2015 key wins would not be possible with significant investments in technology and supply chain ecosystem. Pooki’s Mahi Go-To-Market strategies support the core principles.
For use in the Keurig® K-Cup® Brewing system. Pooki's Mahi is not affiliated with Keurig, Inc. Keurig® and K-Cup® are registered trademarks of Keurig, Inc.
The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering award-winning 100% Kona coffees K-cups®, award-winning teas, and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.