Pooki’s Mahi 100% Kona Coffee K-cups® Is Now Fair Trade Certified

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Leading Silicon Valley beverage startup obtains Fair Trade certification for seven Keurig 2.0 compatible 100% Kona coffee single serves making it easier to land larger retailers.

BUY @ http://pookismahi.com/collections/100-kona-kcups/products/100-kona-coffee-caffeinated-eco-single-serve-cups

Pooki's Mahi's 100% Kona Coffee, Medium Roast, Single Serve, 24-count

Larger customers require product traceability, manufacturing inspections, specific certifications and a well-documented manufacturing QA inspection process. Pooki’s Mahi’s current NPI manufacture did not meet these requirements.

Beverage etailer startup of award-winning 100% Kona coffee K-cups®, Pooki’s Mahi, announced today the entire 100% Kona coffee, 100% Maui Mokka and 100% Ka’u single serves are Fair Trade certified and Keurig 2.0 compatible.

Pooki’s Mahi manufactures and distributes 11 different 100% Kona coffee, 10% Kona coffee blends, 100% Maui Mokka coffees, and 100% Ka’u coffee single serves for Keurig 1.0 and 2.0 brewers. There are two manufacturing lines producing Pooki’s Mahi’s 100% Kona coffee single serves: NPI (New Product Introduction) and RR (Revenue Release, also known as mass production). Larger customers require product traceability, manufacturing inspections, specific certifications and a well-documented manufacturing QA inspection process. Pooki’s Mahi’s current NPI manufacture did not meet these requirements.

The Silicon Valley startup transitioned production for its 100% Kona, 100% Maui Mokka and 100% Ka’u coffees from a traditional NPI facility to a Fair Trade certified manufacturing facility. The Fair Trade certified Keurig 2.0 compatible single serve cups will ship in May.

Pooki’s Mahi Founder/CEO Leslie Magsalay-Zeller explains, “Top resellers are part of Pooki’s Mahi’s Customer Advisory Board (CAB) that influences the product roadmap. Resellers outside North America (USA, Mexico, Canada) requested we obtain specific certifications (like Fair Trade certification) because of their end customers’ requirements. We’re delivering against our 2016 roadmap. Our roadmaps are approved one year prior.

The Silicon Valley executive says, “Today, Pooki’s Mahi is the only manufacturer distributing Kosher and Fair Trade certified 100% Kona coffee K-cups® compatible with Keurig 1.0 and 2.0 brewers. Pooki’s Mahi’s supply chain ecosystem is built on having industry leading partners who are subject matter experts, deliver consistently and prioritizes solving our challenges. Pooki’s Mahi’s customers and brand advocates expect high quality 100% Kona coffee K-cups® delivered within five days with zero cost shipping.”

Pooki’s Mahi’s Fair Trade Certified 100% Kona Coffee Single Serves:
1. 100% Kona coffee K-cups®, Medium Roast
2. 100% Kona coffee K-cups®, Decaf
3. 100% Kona coffee K-cups®, Estate Extra Fancy
4. 100% Kona coffee K-cups®, Peaberry
5. 100% Kona coffee K-cups®, French Roast
6. 100% Maui Mokka coffee K-cups®
7. 100% Ka’u coffee K-cups®

Each single serve is individually wrapped with nutrition information, ingredients and brewing instructions in Pooki’s Mahi’s branded white wrappers. Pooki’s Mahi’s 100% Kona coffee K-cups® are available in 24-count, 80-count and 160-count packaging.

Pooki’s Mahi’s exceptional market success resulted from a well-orchestrated NPI and Go-To-Market Launch strategy. Pooki’s Mahi is built on three core expertise: New Product Introductions (NPI), Operations Excellence (OpEx), and Product Life Cycle Management (PLM). The 2016 key wins would not be possible without significant investments in technology and supply chain ecosystem. Pooki’s Mahi Go-To-Market strategies support the core principles.

For use in the Keurig® K-Cup® Brewing system. Pooki's Mahi is not affiliated with Keurig, Inc. Keurig® and K-Cup® are registered trademarks of Keurig, Inc.

The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.

About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering award-winning 100% Kona coffees K-cups®, award-winning teas, and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.

For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.

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