We’re growing our wholesale channel in Europe by leveraging our existing resellers and using a mass online etailer to expand brand awareness of 100% Kona coffee K-cups® and select products.
San Francisco, CA (PRWEB) April 30, 2016
Pooki’s Mahi, a Silicon Valley etailer startup of award-winning 100% Kona coffee Kcups®(Single Serves) announced it landed a European mass online etailer based in the UK to help drive sales, brand awareness, acquire customers and cut shipping times.
Today European customers purchase Pooki’s Mahi’s 100% Kona coffee k-cups® through an approved reseller. It takes up to two weeks for the order to arrive at the final destination. The European mass online etailer will cut down the shipping times. Customers in Europe will be able to purchase Pooki’s Mahi’s 100% Kona coffee K-cups®, truffle salts and gourmet products and have orders delivered in less time. Pooki’s Mahi is growing the existing wholesale channel.
Pooki’s Mahi’s Founder/CEO Leslie Magsalay-Zeller explains, “We’re growing our wholesale channel in Europe by leveraging our existing resellers and using a mass online etailer to expand brand awareness of 100% Kona coffee K-cups® and select products. The mass online etailer will drive sales, brand awareness and subscriptions through their expansive customer base. We expect a small increase in growth from our existing customers based in Europe.
The Silicon Valley says, “We measure each distributor and reseller to determine new product introductions and launch opportunities. Our policy is to reserve top selling products, new products and go-to-market activities for resellers who perform by meeting the target metrics.”
Pooki’s Mahi owns merchandising the initial product catalogue with the required product information, product photo in a white background and driving product reviews. The mass online retailer will drive sales, subscription signups, traffic conversions and coupons.
Today, new products are available for purchase on PookisMahi.com, Pooki’s Mahi’s subscription store or through select US-based etailers. The Silicon Valley startup looks forward to further growth and innovation by delivering against the approved 2016 roadmap. New product introductions include 100% Kona coffee K-cups® for Keurig 2.0 brewers, whole leaf teas in single serve form, branded channel to over 40,000 distributors, Kosher certification and BRC manufacturing certification.
For use in the Keurig® K-Cup® Brewing system. Pooki's Mahi is not affiliated with Keurig, Inc. Keurig® and K-Cup® are registered trademarks of Keurig, Inc.
The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering award-winning 100% Kona coffees and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.