Currently Pooki’s Mahi offers one-time, monthly, three month and six month plans for five 100% Kona coffee pods. We’re better off including the small number of 2.0 users instead of forcing new customers into a one-size fit all approach.
San Francisco, CA (PRWEB) May 10, 2016
Silicon Valley startup Pooki’s Mahi of award-winning 100% Kona coffee pods announced it is now shipping 2.0 compatible 100% Kona coffee, medium roast pods with an improved coffee grind; delivering a product roadmap feature while improving customer experience.
This is the first single serve coffee maker 2.0 compatible 100% Kona coffee pods for Pooki’s Mahi. Currently Pooki’s Mahi offers one-time, monthly, three month and six month plans for five 100% Kona coffee pods, four 10% Kona coffee blends, 100% Maui Mokka coffee pods and 100% Ka’u coffee pods.
Five percent of Pooki’s Mahi’s customer base purchased or received 2.0 brewers as a gift. Pooki’s Mahi’s original single serves were not compatible with the newer 2.0 brewers. The work around was to use plastic clips that often melted after the second or third use.
Pooki’s Mahi took over one year to identify and test manufacturing facilities that could mass manufacture a cup made out of 99% mesh cup, 1% of #5 plastic in a thinner wrapper. Pooki’s Mahi’s bigger customers requested manufacturing certifications. Offering a 2.0 compatible 100% Kona coffee pods expands the existing customer base to include users of the new brewers.
Pooki’s Mahi does not flavor the 100% Kona coffee pods.
What customers can expect:
1. Pay $40.80 per shipment on a six month 100% Kona coffee subscription plan.
2. Increase of prices to $54.99 per shipment on marketplaces like Amazon to monitor product listings and ensure resellers are selling at the MAP price of $47.99.
3. Improved coffee grind that extracts the natural flavors of chocolate, cedar, wine and spicy finishes.
4. Zero cost shipping to the Lower 48 states.
5. Zero cost shipping to Alaska and Hawaii on three-month coffee subscription plan.
6. Zero cost shipping to Canada and Mexico on six-month coffee subscription plan.
7. Nutrition information on the individual pouch.
8. Certification icons for Kosher and Fair Trade on the outside product label.
Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller explains, “Pooki’s Mahi’s 2016 Roadmap is full of product improvements submitted by existing customers and brand advocates. The vision for Pooki’s Mahi’s 100% Kona coffee pods product line is to offer consistent quality in an environmentally friendly cup made out of 100% mesh, individually wrapped for freshness and shipped in a recycled ecommerce certified box that protects the products. Pooki’s Mahi supply chain adds value by delivering the orders within 1-3 business days after transportation confirms fulfillment and carrier.”
Les continues, “Transit times for Pooki’s Mahi’s orders are equivalent to 2-3 business days. It costs an average up to $30.00 for two-day deliveries in the Lower 48 states. Two-day delivery is offered at no cost to the customer. Five percent of our existing customer base is not a lot of customers. Offering seven different 2.0 compatible 100% Kona coffee pods expands the customer base. Customers drive Pooki’s Mahi’s roadmap. We’re better off including the small number of 2.0 users instead of forcing new customers into a one-size fit all approach.”
One third of Pooki’s Mahi’s existing customer base purchased 13 or more times. Subscribers of Pooki’s Mahi’s 100% Kona coffee pods continues to enjoy prioritized order fulfillment, free shipping to the Lower 48 States on all plans and be the first to access and review Pooki’s Mahi’s new 100% Kona coffee pods offerings.
For use in single serve coffee makers' brewing system. Pooki's Mahi, The PMO Practice, and Matcha Matcha Man are trademarks of Pooki's Mahi.
The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering award-winning 100% Kona coffee pods and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.subscriptions.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.