Unqualified resellers tarnish Pooki’s Mahi’s brand and the 100% Kona coffee products by selling below the MAP price. Qualified resellers who spend 20% of their budget merchandising and marketing our products are unable to compete.
San Francisco, CA (PRWEB) May 17, 2016
Silicon Valley startup Pooki’s Mahi of private label and 100% Kona custom promotional products announced it is implementing a technical architecture upgrade on its online store to automate the onboarding process for wholesalers while prevent onboarding unqualified resellers.
Pooki’s Mahi has four wholesale programs:
1. Wholesale 15%
2. Reseller 20%
3. Distributor 40%
4. Private Label, Custom Promotional Products Channel
Pooki’s Mahi’s wholesale 15% program is open to all customers looking for a 15% discount.
To resell Pooki’s Mahi’s award-winning 100% Kona coffee pods or other specialty products a Tax ID, business resellers permit and business insurance are required. Marketplaces like Amazon require proof of business insurance to sell the products. To qualify for Pooki’s Mahi’s distributor discount of up to 40% customers need to submit $85K worth of weekly orders. Pooki’s Mahi’s branded channel will launch separately. Minimums, a 50% deposit and payment required.
The manufactured approved price (MAP) is $47.99 for most of 100% Kona coffee pods. Pooki’s Mahi’s MAP price for 100% Kona Peaberry coffee pods is $57.99. Pooki’s Mahi’s repeat customers complained about the quality of 100% Kona coffee pods; product was purchased below the approved pricing.
Pooki’s Mahi’s reseller requirements are well documented since June 2015. The technical architecture upgrade enforces the requirements and process. It will also cut the time to onboard new resellers.
Pooki’s Mahi’s Resellers:
- Top 1% resellers handpicked by Pooki’s Mahi’s Founder/CEO outsold the 1000 resellers combined.
- Pooki’s Mahi owns merchandising on marketplaces like Amazon, Overstock, Jet, etc. and on product discovery platform tools.
- Over 1000 resellers granted an account between 2012- June 2015.
- 990 resellers did not qualify due to missing business resellers permit and business insurance.
- Some resellers sold Pooki’s Mahi’s 100% Kona coffee pods below $47.99.
Les Magsalay-Zeller, Pooki’s Mahi’s Founder/CEO explains, “Pooki’s Mahi’s brand of delivering high quality 100% Kona coffee pods products through operations excellence and a robust supply chain is steadily growing. The vision for Pooki’s Mahi’s 100% Kona coffee pods product line is to offer consistent quality in an environmentally friendly cup made out of 100% mesh, individually wrapped for freshness and shipped in a recycled ecommerce certified box that protects the products. We are very protective of our supply chain and brand advocates. Pooki’s Mahi is very strict on which resellers to approve as well as platform discovery tools for our award-winning 100% Kona coffee pods and 100% Hawaiian coffee pods.”
Les reveals, “Unqualified resellers tarnish Pooki’s Mahi’s brand and the 100% Kona coffee products by selling below the MAP price. Qualified resellers who spend 20% of the budget merchandising and marketing the product are unable to compete. Customers familiar with artisanal 100% Kona coffees or 100% Hawaiian coffees will question the quality of coffees used. Pooki’s Mahi thoroughly vets its resellers. This includes but not limited to checking credit, security and social media presence.”
For use in single serve coffee makers' brewing systems. Pooki's Mahi, The PMO Practice and Matcha Matcha Man are trademarks of Pooki's Mahi.
The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based private label manufacture, distributors ane etailer offering award-winning 100% Kona coffee pods, 100% Hawaiian coffee single serve cups and 100% Kona Decaf coffee pods at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.subscriptions.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.