Pooki’s Mahi aims to reach up to nine million Momma Cuisine’s Twitter users and brand influencers during the ‘Back To School’ campaign to educate customers about buying Kona coffee k-cups from online retailers.
San Francisco, CA (PRWEB) August 24, 2016
Silicon Valley custom k-cups startup of private label 100% Kona coffee k cups announced it partnered with Momma Cuisine as part of a “Back to School” campaign to educate customers on features to assess before buying 100% Kona coffee k-cups.
Customers fall into two different groups. The first group of customers is familiar with artisanal high end Kona coffee and ready to purchase fresh roasted Kona coffee k-cups made from Extra Fancy Kona coffee beans. The second group of customers are those who are price sensitive, not familiar with high quality Kona coffees, the different 100% Kona coffees and lack the understanding that Kona coffee blends are not the same as 10% Kona coffee blends. Small price differences like twenty cents per k-cup can make or break a family’s budget.
“Pooki’s Mahi was introduced to national cooking personality/TV host Johanna M. Cook and Momma Cuisine through one an approved product discover platform for expand Pooki’s Mahi’s brand through a Back to School campaign. Momma Cuisine continuously focuses on reaching and engaging target audience through multiple platforms: GEM Food Magazine, syndicated TV shows like Food Channel, iFood.TV, GMA Pinoy TV Network, social media and national live cooking tours and demos. Momma Cuisine’s 25 million impressions in 2015 is aligned with Pooki’s Mahi’s social media achievements,” explains Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller.
Les continues, “Pooki’s Mahi aims to reach up to nine million Momma Cuisine’s Twitter users and brand influencers during the ‘Back To School’ campaign to expand the luxury brand of high end Kona coffee k-cups. Pooki’s Mahi’s guide to buying 100% Kona coffee k-cups will educate new customers on price, quality, merchandising and four additional key factors. Unaware customers are met with shock with a price of $5.00 per k-cup for 100% Kona coffee k-cups after paying $17.99 for three 100% Kona coffee k-cups or $14.99 for Kona coffee blend k-cups.”
What Momma Cuisine customers and brand influencers can expect:
- “Back to School” campaign from 8/22/2016 – 9/30/2016
- Momma Cuisine campaign includes a school shoes giveaway.
- Pooki’s Mahi is one of eight featured content sponsors.
- Understand five factors to assess Kona coffee k-cups prior to buying it
- Understand the two different Kona coffee grades
- Learn whey there are five different 100% Kona coffees including Kona decaf coffee k-cups
- Learn how customers can save $15.00 on every Kona coffee k-cup order
Pooki’s Mahi’s “Guide To Buying Kona Coffee K-cups” is not a definitive guide to 100% Kona coffee. The guide focuses on what makes Pooki’s Mahi’s Kona coffee k-cups unique and different using the company’s expertise in technology, supply chain management, mobile/ecommerce systems and data from existing customers. Pooki’s Mahi educates its existing customer base by providing all required information. Customers can make an informed decision.
For use in the Keurig® K-cup® Brewing system. Pooki's Mahi is not affiliated with Keurig, Inc. Keurig® and K-cup® are registered trademarks of Keurig, Inc.
The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Momma’s Cuisine
National cooking personality and host, Johanna M. Cook has been captivating audiences with Momma Cuisine for many years. The brand’s mission is to simply get families across America making Great Everyday Meals (GEM) with simple ingredients and basic cooking techniques. Momma Cuisine’s vision is to connect with their targeted consumer base of busy moms by providing exclusive across to the best of what brands can offer.
Johanna’s warm and engaging personality has helped her become an internationally recognized cooking personality and host, as she regularly appears o live television. Momma Cuisine’s online cooking series, In The Kitch, which features interviews in the kitchen with nationally recognized celebrities, has garnered the attention of mainstream media. Momma Cuisine’s audience has become increasingly loyal and knowledgeable about the brand.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based custom k cups manufacturer, private label distributor and etailer offering award-winning 100% Kona coffee Keurig k cups, 100% Hawaiian K-cups and 100% Kona Decaf K-cups at wholesale and bulk prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem in bringing the highest quality Kona coffees into the market in a sustainable format. Hawaiian coffees are harvested/roasted in Hawaii, cup manufactured in US and distributed to the several fulfillment centers in the US.
For more information on Pooki’s Mahi selection of 100% Kona coffee k cups subscriptions visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news and access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.
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