Pooki’s Mahi is already delivering on the 2016 goal to drive sales for Kona coffee pods on its own site by improving the digital marketing architecture.
Silicon Valley, CA (PRWEB) November 21, 2016
Silicon Valley startup Pooki’s Mahi of 100% Hawaiian Kona coffee pods announced it improved its digital marketing architecture to increase sales on Pooki’s Mahi’s own site while saving advertising costs on multiple marketplaces.
Pooki’s Mahi’s Founder/CEO set a very high bar for the company to achieve. Pooki’s Mahi’s executives reviews progress regularly to check the health of the company. One of Pooki’s Mahi’s 2016 goals was to increase sales on it’s own site by improving the existing digital marketing infrastructure with measurable goals for content, content architecture, and knowledge information sharing for brand influencers and customers. Pooki’s Mahi used several vendors to test content architecture and brand influencers for its 100% Hawaiian Kona coffee pods, single serve teas and custom private label online store.
The roadmap process begins mid-year with ideas for technology, digital marketing and Kona coffee pods and single serve teas products reviewed holistically against the product portfolio. A comprehensive roadmap with metrics driven goals is approved late in the year. Pooki’s Mahi outsources entire functions to approved partners. Pooki’s Mahi holds vendors responsible for the outsourced function accountable.
Pooki’s Mahi selected different vendors to improve sections of its own site. Pooki’s Mahi does not hire one vendor to handle all digital marketing functions. Pooki’s Mahi hires subject matter experts for specific marketing activities. If a function, supplier or vendors do not perform within a given time frame against the target metrics like marketing services, then pivot and divert investments into areas that are performing. Pooki’s Mahi removes under performing vendors quickly.
The Silicon Valley’s startup Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller explains, “Pooki’s Mahi has two big areas to execute in 2017: technology platform and digital marketing architecture. Pooki’s Mahi is already delivering on the 2016 goal to drive sales for Kona coffee pods on its own site by improving the digital marketing architecture. Pooki’s Mahi’s new learning centers will educate customers on Kona coffee pods, private label single serve coffee pods manufacturer’s capabilities and launching new single serve teas products with Pooki’s Mahi’s brand influencers. Pooki’s Mahi is involved on developing (coding) integrations between enterprise systems for the new technology platform and writing content for the new digital marketing architecture.”
- Pooki’s Mahi Customer Success Center will be focused on answering resellers and wholesalers’ questions.
- Pooki’s Mahi launched several learning centers on Kona coffee pods, private label single serves, private label manufacturers, and company updates to educate brand influencers and customers.
- Improved technology platform launching in 2017 that is mobile/ecommerce ready enabling faster checkouts.
- Cohesive product messaging shared on Pooki’s Mahi’s various for 100% Hawaiian Kona coffee pods, single serve teas, custom promotional products and private label coffee.
- Better customer experience for existing Kona coffee pods.
- Customers will be able to participate in Pooki’s Mahi’s new product launches like single serve teas.
Pooki’s Mahi’s expects all technology improvements will be implemented in 2017 without any disruption to the customer.
For use in the single serve brewing system. Pooki's Mahi, The PMO Practice, Matcha Matcha Man are trademarks of Pooki's Mahi.
The Academy Awards® is a registered trademark of the Academy of Motion Picture Arts and Sciences®. The Gift Suites where Pooki’s Mahi’s products are show cased are not authorized by and is not associated with the Academy of Motion Picture Arts and Sciences®, The Academy Awards®, or any of its official partners or vendors.
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based custom private label manufacturer, private label distributor and etailer offering award-winning 100% Kona coffee pods, 100% Hawaiian K-cups and 100% Kona Decaf K-cups at wholesale and bulk prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem in bringing the highest quality Kona coffees into the market in a sustainable format. Hawaiian coffees are harvested/roasted in Hawaii, cup manufactured in US and distributed to the several fulfillment centers in the US.
For more information on Pooki’s Mahi selection of 100% Kona coffee subscriptions visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news and access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.