Silicon Valley startup of private label Kona coffee pods adds 1000+ SKUs to a top retailer’s catalogue; new Kona coffee pods and single serve teas will be available for purchase in 2017.
Silicon Valley, CA (PRWEB) November 28, 2016
Pooki’s Mahi, a custom and private label Kona coffee pods manufacturing startup announced it will add 1000+ SKUs on a top marketplace. Customers from the top marketplace will be able to purchase new Kona coffee pods, Kona decaf pods, single serve teas, white truffle salts and Hawaiian Kona coffee pods variety packs at wholesale or everyday low prices.
Pooki’s Mahi will launch less than 100 SKUs on new marketplace platforms to measure performance. Marketplace platforms undergo a monthly and quarterly review to assess customers referred by the marketplace, Kona coffee pods and single serve teas product mix and collaboration with the platform’s account team. Marketplace platforms that expand Pooki’s Mahi’s brand, provide brand protection and sells Pooki’s Mahi’s prized 100% Hawaiian Kona coffee pods well are given expanded access to the entire product catalogue. The Silicon Valley startup sells and owns merchandising for Pooki’s Mahi’s catalogue on several marketplace platforms including Walmart, Overstock, Amazon, Jet, etc.
Pooki’s Mahi measures each marketplace for performance, brand protection and interaction with Pooki’s Mahi’s executive team. Marketplaces that do not sell Pooki’s Mahi’s 100% Hawaiian Kona coffee pods well will see a decrease in the number of SKUs offered. Pooki’s Mahi will freeze the number of SKUs available on the marketplace. Pooki’s Mahi will expand the number of SKUs on marketplaces that sells Pooki’s Mahi’s Kona coffee pods, private label teas and single serve teas well.
Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller explains, “Comprehensive roadmap planning is a common practice widely used by product, manufacturing and supply chain organizations in high tech corporations headquartered in Silicon Valley. Pooki’s Mahi has two big areas to execute in 2017: technology platform and digital marketing architecture. Pooki’s Mahi is already delivering on the 2016 goal to drive sales for Kona coffee pods on its own site by improving the digital marketing architecture. Pooki’s Mahi is involved in developing (coding) integrations between enterprise systems for the new technology platform and writing content for the new digital marketing architecture. Customer and supplier feedback are incorporated into portfolio planning before starting discussions on the future roadmap.”
The Silicon Valley high tech executive continues, “Pooki’s Mahi’s roadmap planning is centered on themes and involves several core functional areas: manufacturing, technology platform and infrastructure, digital marketing, customer success and product development with suppliers. Pooki’s Mahi leaves some room in the roadmap planning to account for emergency requests from existing customers. Pooki’s Mahi always over achieves and beats roadmap goals set in the previous year. Pooki’s Mahi works to have SKUs priced correctly for the target customer on marketplaces. Customers from a marketplace like Amazon want cheap products. Customers from marketplaces like Walmart or Overstock want best value everyday low prices for high quality products.”
What marketplace Kona coffee pods customers can expect from Pooki’s Mahi’s in 2017:
- Approximately 1000 SKUs at everyday low pricing will be added to a top marketplace.
- Approximately 5 SKUs will be added to the Amazon marketplace at a higher price.
- Most SKUs are considered “hard bundles;” customers cannot create custom variety packs.
- New Kona coffee pods, Kona Decaf pods and single serve teas will launch in limited availability.
- Everyday low pricing will match Pooki’s Mahi’s wholesale price.
- Standard two-day lead-time to fulfill orders.
- Standard shipping included to the Lower 48 states.
Pooki’s Mahi regularly measures marketplace platforms monthly against target metrics. Pooki’s Mahi’s customers provide feedback on their experience on the marketplace like easy to search for Kona coffee pods, speed to checkout or fulfill and order and interactions with the marketplace customer success or support teams. Some marketplaces aggressively close cases or tickets filed by the customer or vendor. Pooki’s Mahi cuts the number of Kona coffee pods SKUs on marketplaces that perform poorly or run negative campaigns through product reviews, blogging or affiliate marketing.
The Silicon Valley startup expertise in supply chain excellence and new product introductions guides Pooki’s Mahi in consistently launching new products to market.
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About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based custom private label manufacturer, private label distributor and etailer offering award-winning 100% Kona coffee pods, 100% Hawaiian K-cups and 100% Kona Decaf K-cups at wholesale and bulk prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows. Pooki’s Mahi’s mission is to revolutionize the supply chain ecosystem in bringing the highest quality Kona coffees into the market in a sustainable format. Hawaiian coffees are harvested/roasted in Hawaii, cup manufactured in US and distributed to the several fulfillment centers in the US.
For more information on Pooki’s Mahi selection of 100% Kona coffee subscriptions visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news and access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance stop cyber-bullying policy.