“We are thrilled about our partnership with Bloomingdale’s, because it is a perfect place for our foray into retail. We view our pop-up shop as a very special opportunity to provide a pure AELLA experience to a new set of customers."
New York, NY (PRWEB) March 22, 2016
AELLA, a California-based digital womenswear brand that fuses the comfort of activewear with the tailored design of luxury ready-to-wear, enters into it’s first retail partnership with Bloomingdale’s. Bloomingdale’s will open an AELLA pop-up shop in the 59th Street Flagship store on March 30th, 2016 through May 1st, 2016, introducing their customers to AELLA’s comfortable wardrobe-building essentials.
“We are thrilled about our partnership with Bloomingdale’s, because it is a perfect place for our foray into retail. We view our pop-up shop as a very special opportunity to provide a pure AELLA experience to a new set of customers,” says Eunice Cho, AELLA’s Founder and Creative Director. “It’s much more involved and carefully considered than a simple department store distribution. We still remain a digital brand, but in-person engagement remains an invaluable part of building our brand as well as developing new and existing products. Bloomingdale’s flagship is truly a store like no other, so we are excited to bring our pop-up experience to a new level.”
The curated selection available at Bloomingdale’s is inspired by the busy, modern 24/7 woman who needs pieces she can wear to varying activities that are:
- Easy to care for - machine-washable, wrinkle-resistant, and fade-resistant.
AELLA’s signature pant silhouettes, which are designed to appeal to women of varying body types, will be shoppable at the pop-up. Best-selling essentials include the High-Waist Flare, Skinny Ankle, and Pull-On Legging. New fashion-forward styles, such as the High-Waist Culotte and FeatherSkin™ Side Sash Top, add a splash of color and art infusion to the collection.
The AELLA x Bloomingdale’s Pop-Up Launch Party will take place on April 7th, 2016 and give shoppers the opportunity to have a 1-on-1 styling session with Eunice Cho on work to play dressing.
*For release on or after March 30th, 2016
AELLA is a California-based womenswear line founded by Eunice Cho in 2014. The brand is designed to reinvent women’s everyday uniform by creating pieces that fuse the comfort of activewear with the polish of luxury ready-to-wear. Using premium fabrics from renowned European mills or the brands own Los Angeles knitting mill, AELLA’s tailored and flexible clothing is meant to take the modern 24/7 woman from work to play without an outfit change. For more information please visit http://www.aella.co/pages/brand
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale’s stores and 16 Bloomingdale’s, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit http://www.bloomingdales.com.