New York City, NY (PRWEB) February 19, 2014
EventPermits, an event logistics coordination agency, secured the necessary permits and location in partnership with agency Elite Marketing Group. On Friday, January 31 and Saturday, February 1, 2014, UGG Australia parked an igloo-themed mobile marketing truck on 7th Avenue. This street event offered passersby complimentary hot chocolate and featured a pop-up shop showcasing and selling UGG’s winter accessories such as hats, scarves, gloves, mittens and earmuffs.
The marketing truck, named the UGG Warming Truck, was branded with UGG Australia’s Twitter handle and custom social hashtag, #UGGTruck. The truck itself served hot chocolate to passersby. An adjacent pop-up tent next to the truck showcased UGG winter accessories which were also available for purchase.
EventPermits worked to secure the location near Penn Station. The truck was parked on 7th Avenue between West 30th and 33rd Streets. In addition, EventPermits coordinated the event logistics, and secured both parking and health permits for the truck and hot chocolate distribution. Security was coordinated by EventPermits and provided by Marty Barnes Security.
“Our familiarity with the city of New York and our knowledge of the event permitting process for events like this one that require a large footprint, significant pedestrian engagement and involve food distribution enabled us to efficiently and meticulously coordinate the logistics for this event,” said Stella Fitzpatrick, special events manager and owner of EventPermits. “The event was timely and relevant, and it allowed consumers to engage with the brand in a fun, different environment outside of a retail store.”
EventPermits cuts through the red tape of the special event process, working as a behind-the-scenes support team exclusively with and on behalf of its advertising, public relations and event marketing agency clients. The company’s primary focus is securing prime locations the necessary permits for staging successful corporate events from coast to coast. Based in Hoboken, New Jersey and the New York City metro area, EventPermits also has fully staffed offices in Atlanta, Boston, Chicago, Los Angeles, New Orleans, San Francisco, Toronto and Washington DC. To obtain a quote, visit http://www.eventpermits.com or contact Rick Arnstein by telephone at (201) 223-1602 x111.