Porter Consulting Expands Business Expertise to Include Health and Fitness Technology Market

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Karl Etzel, fitness technology expert and principal at Porter Consulting, to spearhead sales and marketing engagements in this fast-growing industry

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Our goal at Porter Consulting is to provide companies with insights that will help them succeed in ways that they never considered.

Porter Consulting is expanding its business offerings to include expertise in the rapidly growing health and fitness technology industry. Located in the Silicon Valley, Porter Consulting provides technology companies with sales, corporate marketing and product marketing services including staffing resources, marketing development and management, and demand generation programs.

The growing accessibility of data is driving new opportunities for companies in the health and fitness industry. Technology is also rapidly changing the way individuals are able to monitor and improve their health and fitness and the way service providers and retailers are able to engage customers.

A recent report by research firm IDC described the enormous growth in the wearables industry, one of the drivers of new opportunities in health and fitness tech. IDC estimated that global wearable device shipments would reach 76.1 million units in 2015, up 163.6 percent from 2014. By 2019, they estimate that worldwide shipments will reach 173.4 million units, a growth rate of nearly 23 percent over the next five years.

Wearables are just one example of how the Internet-of-Things will reshape health and fitness sector, from mom and pop retailers to mid-size fitness center chains, and from small medical clinics to large healthcare institutions. Porter Consulting can provide unique insights that can assist both manufacturers and service providers to more effectively market and sell into this fast-changing environment.

Fitness technology expert, Karl Etzel, will lead the Porter Consulting team as they deliver sales and marketing expertise to companies across the health and fitness industry. “Wearable technology is one of several drivers disrupting the health and fitness industry today. Most companies have only scratched the surface of what can be accomplished, and many are struggling to find their footing as the landscape shifts.” Etzel explained, “Our goal at Porter Consulting is to provide companies with insights that will help them not only find that footing, but succeed in ways that they never considered.”

Brad Porter, principal of Porter Consulting concluded, “With over 20 years of experience in product marketing and fitness technology, we are excited that Karl can provide such a high level of expertise to our clients in this rapidly growing market.”

About Porter Consulting
Founded in the Silicon Valley in 1997, Porter Consulting has grown to be a multi-national marketing, sales, and engineering consulting firm. The firm’s large team of talented resources is ready to take on the most complex marketing projects. Expertise includes technical pre-sales support, collateral development, digital media creation, program management and support. To deliver complete solutions, Porter Consulting also maintains a network of affiliate companies that include technology service companies, training development firms, telemarketers and content syndicators. Headquartered in Los Altos, Porter Consulting also has offices near Paris, France and in Singapore.

For more information, please visit http://www.porterconsulting.net

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Alison Golan

Brad Porter
since: 08/2015
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