Loftin Equipment and Bay City Electric Works to Mobilize Technicians and Move Power Generation Systems Field Service Management to the Cloud with Service Pro by MSI

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Power generation total solutions provider and KOHLER® Authorized Distributor for Southwestern US from Texas to California Selects Leading Cloud App Service Pro to Improve Generator and Engine Field Service Efficiency and Effectiveness

Service Pro - Enterprise Field Service Management - Cloud and Mobile App

Service Pro software by MSI

“Service Pro will help our technicians shine for the customer, including more accurate schedule timeframes, less return trips and more efficient diagnosis." - Charles Loftin President, Loftin Equipment

MSI, a leading developer of field service management software, announced today that Loftin Equipment and Bay City Electric Works – together one of the largest KOHLER Power Systems distributors in the world – have selected Service Pro software for equipment field service management and mobile field service. Loftin and Bay City will use Service Pro to improve efficiencies in field service delivery for power generation systems, including generators and related equipment, for customers and internal service teams.

Loftin Equipment and Bay City Electric Works are power generation total solutions providers to customers from California to Texas in the data center, healthcare, military, utility/municipality/wastewater treatment markets. As part of a company-wide emphasis on continuous improvement, Loftin and Bay City have initiated an effort to provide better customer service through use of technology.

“Our goal is to constantly improve efficiencies for our customers and team. Utilizing the latest field service technology will help us raise the bar in service for our customers, while retaining a family culture,” said Chuck Loftin, President of Loftin Equipment.

Having grown from a single location power systems distributor serving Arizona to a 10 location power generation solutions provider covering Texas to California including Arizona, Nevada and New Mexico, Loftin Equipment and Bay City Electric Works sought a single field service application to manage all of their field service operations, including mobile, scheduling, service agreements, assets, inventory, inspections and more.

“With new field service technology, we can be more effective, and ultimately a better partner for our customers,” said Loftin. “Service Pro from MSI will enable efficiencies that translate to helping our technicians shine for the customer, including more accurate schedule timeframes, less return trips, more efficient diagnosis and elimination of unnecessary steps from labor service to invoice.”

Loftin and Bay City will utilize Service Pro to manage service business processes in the areas of calls, work orders, service contracts, spare parts and inventory, preventive maintenance auto-scheduling and customer equipment assets, all within a new, user-friendly interface designed specifically for service work. Scheduling will also be managed in Service Pro, with its visual, GPS-enabled, drag and drop appointment assignments and native mobile technician app which works in connected or disconnected environments. Service Pro will replace a legacy service management system, and will be integrated with the Microsoft Dynamics GP ERP system and Salesforce CRM system, enabling connected processes with accounting and sales.

“The commitment that Loftin Equipment and Bay City Electric Works have made to great customer service is evidenced by their continued, impressive growth, said Harvey Shovers, MSI President. “MSI is excited to partner with these first class service organizations to enable field technicians and back office staff to deliver even more field service gains their customers will appreciate.”

Service Pro field service management software by MSI is a leading cloud application, inclusive of deep functionality for managing service operations in the office and the field.

  • Calls
  • Scheduling and Dispatching
  • Work Orders
  • Service Contracts
  • Equipment Assets
  • Parts and Inventory
  • Segments
  • PM Auto-Scheduling
  • Inspections
  • ERP Integration

Equipment manufacturers and dealers, including KOHLER® power systems dealers, utilize MSI software to centrally manage and more efficiently deliver field service work, including repairs, preventive maintenance, installations and inspections, both in the office and in the field.

About Loftin Equipment
Loftin Equipment is a family-owned business with headquarters located in Phoenix, AZ, and multiple branches offering service, sales, rentals, and parts in Las Vegas, Nevada, Houston, San Antonio, and Dallas, Texas, Loftin Equipment offers quality brands like KOHLER®, Kubota®, and Scania®, providing total power generation solutions for data center, healthcare, military, utility/municipality/wastewater treatment, and many other markets. From commercial generators to portable power generators, industrial generators and residential generators, Loftin technicians are experts at diagnosing, servicing, and maintaining the most advanced power systems available on the market. For more information, please visit

About Bay City Electric Works
Bay City Electric Works is a premier KOHLER® distributor of emergency generator systems, automatic transfer switches and paralleling switchgear. With branch locations throughout California and northern Nevada, Bay City Electric Works is a leading distributor of Kohler Power Systems within its served market. For more information, please visit

About MSI
MSI develops cloud-based enterprise, scheduling and mobile software that helps companies improve the productivity of their field workforce. World class service organizations rely on MSI’s powerful suite of field workforce software to automate field service, inspections, site surveys, audits, reporting and other critical field-driven business processes. MSI replaces paper and disconnected spreadsheet-based business processes with highly efficient, end-to-end processes through the combination of mobile technology for field workers and ERP, CRM and accounting systems integration. MSI cloud-based field workforce automation software is easy to acquire, easy to deploy and delivers rapid return on investment. For more information, please visit

KOHLER® is a registered trademark of Kohler Co., Salesforce is a registered trademark of, Inc. and Dynamics GP is a registered trademark of Microsoft.

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Mike Pandl
MSI Data
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