PrAna Marks Its Third Anniversary Celebrating Fair Trade Month

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Active lifestyle brand now offers certified styles to help shoppers buy fair

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When you purchase a prAna dress, scarf or t-shirt that’s Fair Trade Certified, you can know that every step of the way, fair labor conditions, direct trade and fair prices have been audited.

PrAna, one of the first apparel companies to offer Fair Trade USA Certified styles, is working to build support for the movement by celebrating Fair Trade awareness month every October.

As part of its mission to make good stuff in a good way, prAna has partnered with Fair Trade USA since December 2010. Fair Trade Month is a way to highlight the work Fair Trade USA is doing to uplift workers and their communities around the world. This year, the theme for the month is "Buy Fair. Be Fair."

"When you purchase a prAna dress, scarf or t-shirt that’s Fair Trade Certified, you can know that every step of the way, fair labor conditions, direct trade and fair prices have been audited," said Nicole Bassett, prAna Sustainability Director. "The Fair Trade USA logo beside a product means that it’s directly and meaningfully connected to the community that made it."

PrAna has grown its Fair Trade offering from one women's t-shirt in 2011 to nine styles in its current Fall Collection. Fair Trade Certified apparel directly benefits the farmers who grow the cotton and the workers who sew the garments, offering consumers an opportunity to impact lives in a positive way. Since prAna began its Fair Trade program, over $27,000 has been given to workers through the Fair Trade premium. PrAna’s Fair Trade Certified styles are made while upholding the following principles:

  •     Fair price to farmers for their goods.
  •     Fair labor conditions and wages for farm and factory workers.
  •     Direct market access eliminating unnecessary middlemen.
  •     Democratic and transparent organizations.
  •     Community development.
  •     Environmental sustainability.

Fair Trade Month helps businesses across more than 15 categories raise awareness on the importance of fair trade. Together they promote socially and commercially sustainable fair trade products in place of commodities that may harm the environment, the economy, communities and disadvantaged individuals.

PrAna actively supports Fair Trade Certified apparel and is a member of the Fair Labor Association. Find out more about Fair Trade month 2013 and learn how you can be involved by visiting befair.org.

About prAna:

PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. Born from climbing and yoga, the prAna team creates mindfully-designed, purposeful and stylish apparel for soulful individuals to pursue their passions on the water, mat, rock, trail, and street. From its beginning in 1993, prAna has been committed to folding sustainability practices into its production, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is sold in our own custom retail stores, online at prana.com, as well as within 1,400 specialty retailers across the US, Canada, Europe and Asia.

For a list of prAna retailers, please visit http://www.prana.com/dealer-locator.html.

Contact:
Kat Guay
media(at)prana(dot)com

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Kat Guay
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