Motor Trend certification provides us with a highly different & unique message. It has enabled us to stabilize our sales in a tough market. When [car buyers]hear the advantages the program offers them, they are blown away, and it becomes an easy choice.
Jacksonville, FL. (PRWEB) November 19, 2013
Tom Bush Auto-Plex today announced that it is celebrating its first anniversary as a Motor Trend Certified dealership. It is one of a group of high performing auto dealerships in the United States chosen to participate in the exclusive pre-owned vehicle certification program created for Motor Trend® and driven by EasyCare®.
A Motor Trend Certified anniversary celebration will be hosted by Motor Trend Magazine Editor, Ed Loh and VP, Executive Director, Motor Trend Certified, Ira Gabriel. In addition, Tom Bush Family of Dealerships, General Manager, Telis Assimenios, and Tom Bush Auto-Plex Sales Manager, Gene Viola, will be available for interviews concerning this designation for the dealership and what it means for consumers in the region.
The anniversary ceremony and reception will be held at Tom Bush Auto-Plex, 9875 Atlantic Blvd, Jacksonville, FL, on Tuesday, November 19th, from 10:00 am to 1:00 pm.
The Bush family has been in the automotive business since 1918 and has served the Jacksonville community since 1970. The Auto-Plex was added in 2000. As a family owned dealership, they pride themselves on treating customers like family. The dealership’s philosophy is to treat everyone with respect, ensure that business transactions are fair to everyone involved and to nurture long-term relationships by delivering quality automotive products and services.
The new Motor Trend Certified program not only provides consumers with the assurance of quality and an exceptional buying experience, but also provides other benefits previously associated only with luxury purchases. Motor Trend Certified benefits include mechanical repair coverage, paintless dent removal, guaranteed key replacement, 24/7 concierge service, a 3-day or 300-mile exchange policy and a Best Value Guarantee. Motor Trend Certified vehicles are thoroughly inspected, upgraded and guaranteed with a comprehensive warranty driven by EasyCare. Motor Trend Certified allows franchise dealers to provide a highly valued certification program for their Other Makes and Models (OMM).
“We’ve really enjoyed the benefits the program has provided us in our first year. I clearly remember the day we were awarded the Motor Trend Certification, how happy we were with the competitive advantage it gave the Auto-Plex. We feel stronger and happier today than we did a year ago, so it’s a good marriage,” said Gene Viola, Sales Manager at Tom Bush Auto-Plex.
Commenting further on the boost the Motor Trend Certified program has given them throughout the year, E-Commerce Director Brian Bush stated, “The Auto-Plex is in a very competitive market, with two huge used car superstores in close proximity. Motor Trend certification provides us with a highly different and unique message. It has enabled us to stabilize our sales in a tough market. Today’s car shoppers have done all their research by the time they contact the dealership. So it really comes down to the question ‘why should they buy from us?’ When they hear the advantages the program offers them, they are blown away, and it becomes an easy choice.”
Motor Trend Certified participation is made available only to a select group of dealers across the country who have been thoroughly vetted and whose sales and service teams have been trained by EasyCare to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program.
These dealers agree to ongoing training and monitoring of the consumer experience to ensure the highest customer satisfaction ratings of any certified program available.
Ira Gabriel, VP, Executive Director Motor Trend Certified for EasyCare, stated, “It is gratifying to see how well the Tom Bush Auto-Plex has done with our program this year. They were a natural choice because of the Tom Bush Family of Dealerships’ commitment to the customer and long-standing reputation. I am thrilled to see that the experience at the Tom Bush Auto-Plex has truly delivered ‘a Better Way to Buy a Better Car’ for the Jacksonville area.”
For more information about the Motor Trend Certified Program, please visit: http://www.motortrendcertified.com. For more information on Tom Bush Auto-Plex, please visit: http://www.tombushAutoPlex.com.
Motor Trend® http://www.motortrend.com is a publication of Source Interlink Media, LLC, and subsidiary of media and marketing Services Company Source Interlink Companies, Inc. EasyCare® is an Automobile Protection Corporation - APCO brand. For more information, please visit http://www.easycare.com.
Media Contact for: Tom Bush Auto-Plex
904-296-3334 Nick Furris - nickfurris(at)spectrumfilms(dot)tv
Media Contact for: Motor Trend Certified /EasyCare
404-561-3506 Brad Hutcheson - bhutcheson(at)easycare(dot)com
# # #
About EasyCare®, an Automobile Protection Corporation – APCO Brand:
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare® brand. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage, and 24/7 personal concierge service.
About Motor Trend Automotive Group and Source Interlink Media:
The Motor Trend Automotive Group (MTAG) is comprised of flagship automotive brands including Motor Trend, Automobile Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the Motor Trend Automotive Group produces news, features, road tests, data, cost of ownership, analysis, photography and video, and is responsible for some of the industry’s most coveted awards, including the Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year and more. In addition to print products with a combined audience in excess of 15 million consumers a month, the Motor Trend Automotive Group’s websites attract more than 14 million unique visitors and generate more than 51 million page views a month.
The Motor Trend Automotive Group is part of Source Interlink Media, LLC (SIM) which is the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market leading brands through a multiplatform media approach.