Predictive Science Launches “Influencer Mapping” Solution to Help Marketers Jumpstart Influencer ROI

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New Influencer solution highlights the financial impact of a brand's most relevant influencers so marketers can concentrate on programs that deliver results

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"We can tell you, by influencer, the amount of revenue they’ve influenced, as well as the demographic profile of those being influenced,” said Neal Varner, Predictive Science Lead Data Scientist.

Predictive Science, a big data, software and insights company focused on helping Fortune 1000 marketers discover data-driven, algorithmic solutions to their ROI challenges, has introduced a first-of-its-kind Influencer Mapping Solution. The solution delivers custom-curated influencers mapped to the buyer’s journey and associated with attributable influenced revenues. The solution is designed to jumpstart influencer marketing strategies with an at-a-glance look at influencers, potential purchasers, actual and potential revenue impacts, allowing marketers to make the most profitable decisions.

The Predictive Science Influencer Mapping Solution combines big data, proprietary algorithms, and human verification to ensure the data is accurate and complete the first time, reducing wasted time and effort.

“Most Influencer solutions start with broad categories of lifestyle or interest affinities and then identify individuals with lots of followers in those areas. This assumes that just because someone has a lot of followers, that they have influence. At Predictive Science we take a very different approach. We find actual customers who are talking about your specific product, brand or campaign and map the specific people who influenced them.

And we take it even a step further. We can tell you, by influencer, the amount of revenue they’ve influenced, as well as the demographic profile of those being influenced,” said Neal Varner, Predictive Science data scientist and Influencer Mapping product owner.

“Our work with Fortune 1000 companies over the last several years has helped us hone our approach of using big data to help brands gain deeper insight and make more informed decisions about marketing, business, and competitive strategy.

At the end of the day, everything comes back to proving—and improving—the return on your investment. We start with this in mind when we build solutions. That’s the power of our Influencer Mapping Solution,” said Varner.

More information about the Predictive Science Influencer Mapping Solution is available at

About Predictive Science

Predictive Science provides big data solutions to Fortune 1000 marketers’ most pressing challenges. Using a powerful combination of big data, proprietary algorithms and a team of highly trained analysts, they are unmatched in their ability to turn complex data sets into simple views and stories to bring your audience to life.

Understanding your audience multi-dimensionally via behaviors, influencers, experiences, and interests allows you to chose the most appropriate messaging, programs, offers, and channels through which to engage with them.

Many of the largest companies in the United States have derived meaningful financial value from the Predictive Science range of solutions. Current engagements include accounts like Verizon and the NFL.

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Allison Dancy
since: 12/2013
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