Preferr, a Fashion Discovery Engine Opening a New Page for Street Look Fashion

Share Article is a new fashion discovery engine using the latest AI and machine learning algorithms to identify the fashion items in the street look photos. It completed the process of seeing the look, knowing the fashion item, and shopping it in retailer's website, all in one place.

Self-indulgence might not be a good mentality, but could be a good driving force of new services. Therefore, Pinterest made a browsing space cozier than the search engine, and various online retailers saved the trip to midtown. The lastest innovation combined them both into one platform and it’s called Preferr.

The room for traditional search engine in specific markets is wearing thin in a world where self-indulgence makes people forgo the patience to read, to type, even to click. When the user doesn’t know what to search, how to search without keywords then? To search for the unknown, Preferr chose the alternate path, making everything visualized and accessible from the homepage.

Any fashion item displayed by itself is visual, but it still takes imagination to figure out how it looks on you. Therefore the fashion item is visualized only when it appears in a look, whether on the street or on the runway. That’s the building block of Preferr: it visualized every single fashion item it carries. All fashion items are associated with the looks, and all the looks have the items identified and marked. Such connections make Preferr an over-qualified fashion search engine, and also a smart one, as their recommendation algorithm is currently underway.

Upon hitting the homepage, it shows what it does best: find what item is in the street looks and where to buy it. The entire homepage is all piled up with street looks in a simplistic UI design showing every fashion item identified in the look. Its never-ending feed makes time flies a lot faster as the page scrolling and pointer clicking. The homepage doesn’t look like a search engine, but it does a lot more as a search engine.

So how does Preferr do it? According to the developers, it’s the AI search engine using complicated machine learning algorithms. Yes, tech savvy’s magic words show up again. It indexed a whopping 10 million street look pictures from the Internet, and soon there will also be runway pictures and more celebrity pictures too. With such a gigantic reservoir of looks and world-famous retailers providing the fashion items, Preferr has completed its puzzle to of usability.

Though still in the developing stage, Preferr has shown great potential to be a powerful player in the online fashion industry, as it presents an innovative alternative to catch eyeballs with least clicks and thoughts. When fashionistas have some free time, here’s an extra place to go, at

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Xun Yu
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since: 04/2019
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