Introducing DealCash, a New Premium Incentive Service That Motivates Customers to Take Action

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New from Access Development, DealCash Rewards Customers with Deep Discounts at Thousands of Restaurants, Retailers and More

A screenshot of a sample DealPoints fulfillment email

A screenshot of a sample DealPoints fulfillment email

DealCash was designed to drive cost-effective conversions. But it’s also built for ongoing engagement. The currency can be used multiple times at multiple merchants, and each one of those interactions creates engagement with the brand.

In an effort to help companies motivate their customers to complete desired actions, Access Development has developed DealCash, a new premium incentive product. DealCash allows businesses to award virtual currency to customers, who can then spend that currency on deep discounts at thousands of restaurants, retailers, and more.

DealCash offers a low-cost, high-value alternative to traditional premiums such as gift cards and restaurant or travel vouchers. Instead of paying full price for a gift card or certificate to one restaurant, for example, DealCash clients can award customers $25 in DealCash for just $3. That $25 can be redeemed at any combination of over 150,000 local and national merchants.

“Premium incentives can be expensive, don’t always deliver the best customer experience, and most often don’t do anything to extend the customer’s relationship with the company,” says Kelly Passey, Access Development EVP of business and product development. “First and foremost, DealCash was designed to drive cost-effective conversions. But it’s also built for ongoing engagement. The currency can be used multiple times at multiple merchants, and each one of those interactions creates engagement with the brand that provided the reward.”

Built for simplicity, DealCash digital rewards fulfillment is managed by Access Development via a web portal branded for the client. When customers complete the desired action, whether acquisition, activation, usage or retention goals, they receive an electronic DealCash certificate and redemption instructions. Once registered, customers simply select the offers they want to redeem, and burn their DealCash currency until the awarded value is used up.    

For a free demo, or to learn more about DealCash, please visit http://www.accessdevelopment.com/premium-incentives.

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About Access Development
For 30 years, Access Development has helped organizations connect with their customers and build revenue, engagement and loyalty through custom incentives, employee benefits, and discount programs. The company’s private discount network of over 350,000 merchant locations is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. Access also offers the nation’s largest mobile commerce platform, featuring over 175,000 merchants offering exclusive “show your phone” mobile coupons. For more information on Access, please visit http://www.accessdevelopment.com or follow us on Twitter and LinkedIn.

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Brandon Carter
@AccessLoyalty
since: 11/2009
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