[Customers] want our handcrafted loose leaf teas in a form that’s even more convenient to make on-the-go, or during their busy morning routines, without sacrificing on flavor or the eco-friendly aspect of our loose leaf teas. This inspired us to make...
Boulder, CO (PRWEB) June 30, 2014
Colorado's philanthropic tea company The Tea Spot announced today the launch of Premium Tea Sachets, featuring ten of their best-selling, handcrafted loose leaf teas available in biodegradable pyramid sachets. These premium tea bags fulfill customers' requests to conveniently brew premium full-leaf teas.
The Tea Spot created generously-portioned full leaf tea sachets using teas from their loose leaf tea collection to fill them, while maintaining their commitment to eco-friendly design with the biodegradable sachet material. “Our pyramid sachets are biodegradable, which is the only way we’d consider putting our teas into this form factor," stated Maria Uspenski, The Tea Spot’s CEO. “We got such fantastic feedback from both foodservice and retail customers when we served these at the 2014 World Tea & Healthy Beverage expo last month that we decided to move the retail launch up a few months, given the impressive demand we were able to generate.”
Over the past three years, tea-drinking consumers provided The Tea Spot with valuable feedback on loose leaf tea in foodservice, as part of the company’s USDA-funded research grant. The award-winning loose leaf tea company then incorporated consumer responses to decide on the tea bag shape and material for their full leaf tea sachets.
Today, The Tea Spot's selections of pyramid tea sachets features ten teas in six distinct tea types, including Pu-erh Tea, Black Tea, Oolong Tea, Green Tea, White Tea, and Herbal Tea. This premium tea bag selection includes many of their top-selling teas:
Bolder Breakfast, Pu-erh and black tea blended with chocolate;
Earl of Grey, a sweet vanilla twist on the traditional bergamot black tea;
Coconut Cabana, premium milky oolong blended with shaved coconut;
Boulder Blues, green tea with strawberry and rhubarb flavoring;
Meditative Mind, white tea sprinkled with rosebuds and jasmine pearls;
Assam, a single estate black tea from India’s Assam valley;
Sencha, a traditional Japanese-style steamed green tea;
Clouds & Mist, a Chinese green tea, known as yunwu, grown at high-altitude;
Monkey-Picked White, a single estate white tea from China’s Fujian province;
and Big Chill, a caffeine-free herbal blend of hibiscus petals with licorice root and peppermint.
"One of our goals for 2014 was to further our emphasis of making fresh premium tea convenient and available in single-serve form," said Jessica Kochik, CMO of The Tea Spot. "Not all of our customers have the time and facilities to steep loose leaf teas all the time. They want our handcrafted loose leaf teas in a form that’s even more convenient to make on-the-go, or during their busy morning routines, without sacrificing on flavor or the eco-friendly aspect of our loose leaf teas. This inspired us to make our top-selling whole leaf teas available in biodegradable pyramid tea sachets."
The three-dimensional geometry of The Tea Spot’s pyramid tea sachets gives the tea leaves ample room to expand to their full flavor and aroma potential. The biodegradable sachet material has a patented open weave design which allows for unrestricted infusion of whole leaf tea. This full and gradual unfurling of whole tea leaves is what makes each cup of The Tea Spot’s handcrafted teas flavorful and aromatic. The Tea Spot’s pyramid tea sachets hold a generous mug-sized portion of the same whole leaf teas that customers have come to love in bulk loose form. The design of these tea sachets ensures a luxurious, premium tea experience. Tea drinkers never have to settle for dusty tea bags ever again in their search for convenience.
The Tea Spot's new premium pyramid tea sachets are available online now at the company’s online tea store at theteaspot.com. For each tea sku, packages of 12 sachets are available for $6.95, and larger packages of 100 sachets retail for $55.00.
About the Tea Spot: The Tea Spot is a leading producer of handcrafted loose leaf teas and creator of Steepware®, the housewares tools that make loose tea easy. The company’s vision to modernize the loose leaf tea experience has held steadfast since the for-profit philanthropic company was founded by Maria Uspenski in 2004, a cancer survivor drawn to the health benefits of leaf tea during her recovery. Her message is simple and powerful: tea in its freshest form renders premium flavor, unmatched health benefits, and is eco-friendly. The Tea Spot's model of social entrepreneurship incorporates its mission to foster health and wellness through loose leaf tea, with its 10% Pledge. Ten percent of the company’s profits are donated in-kind to cancer and community wellness programs. The Tea Spot is a Boulder, Colorado-based woman owned and operated business.