Presidio Interactive Announces the Launch of HealthMatchup to Help Guide Consumers Through the 2016 Open Enrollment Period

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Presidio Interactive, an online marketing company, today announced its move into the health insurance customer acquisition market with the launch of HealthMatchup.com, a consumer-focused website that aims to simplify the health insurance buying process.

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Presidio Interactive, an online marketing company, today announced its move into the health insurance customer acquisition market with the launch of HealthMatchup.com, a consumer-focused website that aims to simplify the health insurance buying process.

HealthMatchup.com offers an interactive experience designed to engage and educate consumers. By combining easy to understand resource pages and tools with a comprehensive online quoting solution, the site helps consumers understand their options before ultimately matching them with health insurance plans that fit their budget and lifestyle.

“You’d think that since everyone can get health coverage now, the buying process would be easy,” Derek Waterman, General Manager, Presidio Interactive said. “In reality, it can be pretty confusing, and that confusion is a real barrier for many health insurance shoppers. With HealthMatchup, we hope to break that barrier down.”

During last year’s Open Enrollment Period, the Kaiser Family Foundation reported that nearly 1 in 4 people didn’t understand basic health insurance terminology, and 1 out of 2 were unable to correctly calculate what health care would cost given their chosen plan. In order to safeguard against high out-of-pocket costs, it’s essential that every consumer has this basic understanding of health plans.

“It’s evident that things need to be simplified,” Waterman said. “Whether a consumer chooses to have a 100% online experience or speak to an agent directly, plan options should be laid out in a way that’s clear and concise, so that anyone can readily understand what they’re signing up for. With our customized, consumer-first approach to the quoting process, not only do we make it easy to get coverage, we make it easy for people to get the coverage that will really fit their needs.” Using this fresh new approach, Presidio Interactive is primed to help guide people through the enrollment process, and with the 2016 Open Enrollment Period less than three days away, the timing couldn’t be better.

About Presidio Interactive
Presidio Interactive has a team with over 75 years of combined experience in the industry and a proven track record of success. Having already celebrated connecting over 25,000 people with health insurance during initial testing, Presidio Interactive expects to see massive growth throughout the Open Enrollment Period.

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Derek Waterman
Presidio Interactive
+1 (415) 829-7849
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