PressPlay Review Exposes Mark Thompson and Matt Callen's New Video Sales Letter Software

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Shane Michaels releases a review of PressPlay created by marketing experts, Mark Thompson and Matt Callen. The new video software is designed to help anyone create video pages that increase conversions substantially over plain text.

Press Play Program

Press Play Program

PressPlay has finally been released by marketing experts Mark Thompson and Matt Callen who have been working round the clock this past year developing, tweaking and fine tuning this revolutionary software that lets anybody, no matter how experienced they are, create "smart videos" and video sales letters instantly.

After a quick PressPlay review, internet marketing expert Shane Michaels agrees this software is a big deal and will have a huge impact in the marketing world. "All smart marketers know that videos and especially video sales letters outperform plain text by nearly 3 to 1. In many cases it's even better than that. That's a huge deal for anyone selling any kind of product online."

Learn more about PressPlay at their official site here.

According to Mark and Matt, video sales letters (VSL's) can convert as high as 12% just from cold traffic. Squeeze pages or lead pages with video typically convert at over 50%. They also claim that 65% of online viewers watch videos on VSL's all the way to the end, while only 20% read plain text sites all the way to the end. Not only that, but 68% of people who watch videos share them with their friends. This ultimately leads to more viral marketing and an increase in sales.

So why doesn't everyone use VSL's? Simple. They are expensive, time consuming and can be tricky for those with no experience. Plus to get decent copy, most good copywriters will charge a few thousand just to get started. So it was a big risk for those just starting out, which is why Mark and Matt developed PressPlay. The software has made it possible now for anyone, no matter their experience, to create video sale letters and pages very easily.

PressPlay is very unique platform that can perform multiple tasks very easily. It will create compelling copy from a simple fill-in-the blank template used by professional copywriters. It can generate and edit videos instantly. Included are pre-designed graphic elements for extra visual "spark", timed HTML 'call to action' buttons that appear after a set number of minutes, built in analytics tools to track results and conversions, templates to create beautiful squeeze pages and landing pages with simple fill in the blanks tools and dozens of other features that will boost conversions

"It doesn't take a genius to figure it out if someone wants to make more sales, they need VSLs. And if they want to save a lot of time, headache and money, PressPlay is a no-brainer," says Michaels.

Those looking to find out more or who want to order PressPlay can go to Mark Thompson's and Matt Callen's official site here.

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