Hospital System Promotes Wellness With Women’s Heart Disease Screening

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Smith & Jones Launches Campaign for Cardiac Screening Program at Ellis Medicine

Ellis Medicine’s 2014 Women and Heart Disease campaign launched today, created by healthcare marketing agency Smith & Jones. The multimedia campaign promotes patient wellness by raising awareness of the severity of women’s heart disease and providing the solution of a preventive heart screening.

One in three women die from heart disease, which is 10 times more than the number of women who die from breast cancer, yet heart disease is often preventable. What’s worse is that two in three women who die from a heart attack don’t recognize the symptoms.

Ellis Medicine is leading patient education in its community with the first heart screening program of its type in the Capital Region, especially for women.

Smith & Jones created a multimedia campaign to educate women on the symptoms of heart disease and the importance of receiving a preventive heart screening. In addition, the agency created a Cardiacure Gift Card, available online and at local retailers, to allow people to give the heart screening to the women in their lives.

The campaign includes :30 and :15 television spots, in-stream video, display, Facebook, print, radio, and shopping cart advertisements that encourage members of the community to take care of the women they love by purchasing a Cardiacure gift card, just in time for Mother’s Day.

The preventive heart screening provides: an evaluation of personal risk factors for heart disease, a consultation based on the results, and referrals to specialists if risks are present, including cardiologists, nutritionists, and diabetes educators.

For more information about Ellis Medicine and The Women and Heart Disease Program, visit

About Ellis Medicine
The Ellis Medicine hospital system provides acute care for Schenectady County and a diverse community of 150,000 people located just west of the state capital in upstate New York. Learn more at

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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Caitlin Mooney

Mark Shipley
since: 07/2011
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