Atlanta, Georgia (PRWEB) June 30, 2014
When Instant One Media launched, it was a game changer for the vinyl sign business. With big players in the industry like 3M and Avery, pricing wasn't very negotiable for buyers, until Instant One Media. IOM turned the market on its head with laminate vinyl as much as 25% less than the major brands. And, they're not stopping there. Having come from a printing background themselves, they are on a mission to educate the market.
Instant One Media was launched by Appliance Art, a provider of instant granite film. With a history in printing they were often cornered on prices. With only a few major suppliers of laminate they, like others, had to pay what they had to pay. After years of wondering why there wasn't a better solution they set out to solve that problem on their own. They now offer affordable, 54" cold laminate and eco-solvent vinyl for small businesses.
In these types of industries, even a 5% change to profit margins could put a shop out of business. Their inexpensive solution allows businesses to buy more vinyl for less, which allows them to sale at higher profit margins. Their lower cost solutions retain the same, if not better, air release and removability features of the more expensive name brands.
With a proven product behind them, and used by themselves in their own printing operations, Instant One Media is taking things a step further. They not only offer more affordable printable vinyl, they are helping small businesses make the most of it by educating them on identifying pitfalls in business so they can avoid troubles in advance.
Many individuals considering starting or expanding a vinyl business believe that the market is saturated. The truth is actually the contrary. For example, some studies suggest that less than 1 percent of modern vehicles have graphics on them. The percentage of commercial vehicles that have digital graphics is less than 3 percent.
Founder, Grant Smith, comments. "With over 90% of vehicles yet to be utilized for marketing and thousands of businesses in search for marketing options, it is safe to say that the vehicle wrap market will take years - if not decades - to be fully exploited."
Vehicle graphics are right among the best investment choices available, all with incredibly high returns. Unfortunately, most people do not know the pricing of vehicle wraps. Hence, they underestimate the potential business opportunity awaiting to be exploited.
Mr. Smith elaborates. "A PT Cruiser vehicle wrap will earn you about $3,000, while you can sell a bus wrap for a whopping $10,000."
While Instant One Media is aggressively pushing the limits of bulk laminate outwards, this industry appears to go infinitely further and has potential that most other investments only dream of having. Vehicle wraps are among the few marketing strategies that yield results almost instantly. Its success rate is also outstanding and if well implemented could be of huge benefit to both the present and future sales of a business.
As much as selling vehicle wraps is a good and highly profitable venture, it can be a little intimidating for people - especially those who are new to marketing and more so those with little knowledge on the industry. At Instant One Media they claim that the secret to selling a vehicle wrap is helping the customer understand that, although other forms of advertisement may seem less expensive, they cost more than the vehicle wrap in the long run. A vehicle wrap can run for up to five years, unlike yellow pages, magazines or any other form of advertisement that only run for a limited amount of time. A vehicle wrap can also be customized to make it catchy and very hard to miss. Breaking down the vehicle wrap investment to show customers what they will be spending per year or per month and comparing the cost to their current advertising expenses is also a good technique to entice new customers.
The team at Instant One Media recommends small businesses to build or elaborate a website to showcase samples of how eye catching vinyl wraps can be - as well as stickers, signs, billboards, etc. By proving to clients that they will receive value for their money it helps emphasize the potential growth they will encounter after the exposure they receive from using vinyl laminate products.
For those interested in learning more about the vinyl industry or for more information about bulk laminate, please visit Instant One Media online at instantonemedia.com or call 404-228-6329.