Long Island City, NY (PRWEB) November 21, 2013
Spiel Associates has been working closely with Route 72 and their web building team in order to revamp their company website and give it a fresh new look. In addition to the aesthetics, Spiel has been filling their site with pictures and videos of their top of the line bindery equipment. Most recently, they teamed up with Route 72 Systems to highlight their line of Rosback Perforators http://spielassociates.com/creasers-perforators-and-slitters.html. Earlier this fall they released their ODM Casemaking Line and are now looking forward to promoting the parts of the innovative bindery machine that make it a whole.
Spiel has announced that they have expanded their case binders page to include information on not only the ODM Casemaking Line itself, but also the actual four main components that make up the machine http://spielassociates.com/case-binders.html. Online users can now learn about the ODM Spreader, which is the topside cold adhesive gluer and it is the first step in making a solid case. Next, users can scroll down and see ODM Slider, which spots and aligns board to the glued material to be wrapped around the case and is the second step in making a case. Spiel has also made room for their ODM Stomper, which an air operated turning machine that wraps the cover material around the board to hide its edges, and is the third step in making a proper case. Spiel’s marketing manager, Route 72, is pleased to see the new addition to Spiel’s case binders page. Founder and CEO of Route 72 Systems, Jim Alamia states: “This is a great addition to their new case binders page. Spiel’s customer base can now further educate themselves on the ODM Casemaking Line by learning about each important part of the machine.”
Finally, Spiel’s online visitors can also learn about the ODM Squeezer, which a rotary press and is the fourth step in making a case. This wringer has squeeze rollers to remove any unwanted air bubbles between the board and the glued cover material. Online customers can also find that the squeeze rollers are adjustable for both pressure and gap opening. Videos for the ODM Casemaking Line are now available on Spiel’s company website as well as their Youtube Channel. Users can also view pictures of the Spreader, Slider, Stomper, and Squeezer. Route 72 is impressed with Spiel’s attention to detail. Jim Alamia states: “The more you allow your customers to learn, the better they will respond. Spiel has done an exceptional job making sure their company website becomes a destination for customers in their niche market to learn about bindery equipment and case binders.”