Marketers who were earlier scratching the surface of social media marketing, are now peeling back the layers for a more nuanced understanding of people and their behaviour on the Internet.
Birmingham (PRWEB) January 21, 2014
Marketing technique known as mapping is being accused of violating privacy according to The Economic Times. Pro UK Consultants, who carry out event marketing strategies, have voiced their opinions following the report by The Economic Times titled, 'Internet Users may face more Privacy Threats as Marketers Aggressively Collect Information', which was published on December 26 2013. Pro UK Consultants claim this type of media coverage could damage the reputation of marketing agencies even if they don’t participate in this type of marketing.
Pro UK Consultants is a newly established start-up customer acquisition firm based in Birmingham. The firm specializes in direct forms of marketing and operates within the rapidly accelerating outsourced sales and marketing industry. Pro UK Consultants offer their clients cost-effective, results driven marketing campaigns that allow for customers to engage with their client’s brand at events and retail venues. All consumer interaction is done in person by Pro UK Consultants.
About Pro UK Consultants: http://www.proukconsultants.com/about-us/
Market mapping is the study of various market conditions that is plotted on a map to identify key customer requirements, trends and corresponding variables between consumers and products. Market mapping can help companies to locate problem areas and figure out the source of problems by examining related variables. Market mapping can violate consumer privacy and it has become more critical given the growing importance of social media marketing and increasing numbers of Internet users. Pro UK Consultants claim that it could intensify in 2014 and are aware of how this might damage the reputation of marketing companies that don’t participate in this type of data collection. ‘Marketers who were earlier scratching the surface of social media marketing, are now peeling back the layers for a more nuanced understanding of people and their behaviour on the Internet,’ said Managing director of Pro UK Consultants, Jameel Paul.
In response to these concerns, Pro UK Consultants encourage customers to prevent their privacy being violated and protect themselves against marketers who use customer information to gain an advantage. Marketers often collect information about customers from their Internet use. Internet users may protect their privacy through controlled disclosure of personal information. Customers can protect themselves by not giving any third parties the ability to link the Internet activities of personally identifiable information of the Internet user. Pro UK Consultants advise individuals who want to keep their information private to be careful with what they submit and look at online. When a customer fills out a form or buys merchandise, that process becomes tracked. If the information is not private, companies are then able to send internet users spam and advertising to similar products.
Pro UK Consultants warn customers about their use online and how their privacy may be violated. The Birmingham-based firm maintain the effectiveness of their events marketing strategy and face-to-face communication with consumers without the use of marketing mapping.