Proactive Worldwide’s Competitive Intel Innovation earns a 2020 Stevie® International Business Award

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Proactive Worldwide, a leading competitive intelligence company, secures an “Achievement in Product Innovation” award at the 17th Annual International Business Awards®

Competitive Intelligence pioneer Proactive Worldwide (PWW) learned this week the firm is the recipient of the esteemed 2020 Stevie® International Business Award in Product Innovation for its giant leaps forward in the evolution of competitive research methodology.

Integrating survey design with advanced AI and data science, Chicago-based PWW earned a Bronze award for its innovative design and deployment of a new competitive intelligence research engine that goes far beyond typical research survey design with an ingenious custom panel management system that allows secure interaction across all devices and platforms. “Great example of how AI, cutting edge data science and custom panel management is revolutionizing competitive intelligence space,” commented one judge.

Known as "the International Stevies," the IBAs are open to all organizations worldwide: large and small, public and private, for-profit and non-profit. Nominations may be submitted by organizations or individuals. The 2020 competition attracted more than 3,800 nominations from organizations of all types in 63 nations. Winners were determined through more than two months of judging by the average scores of more than 250 professionals around the globe.

Referring to a juror who commented, “It is rare to see innovation in the field of efficient data collection using surveys…this platform can have great value if it can successfully scale and manage the survey process,” PWW CEO Gary Maag noted that PWW’s product has, in fact, already been scaled up and successfully battle-tested for large client organizations. He added, “Our customers found that PWW’s panel management model drastically accelerates the speed and responsiveness they can achieve in collecting competitive intelligence data—without costly human intervention.”

By leveraging AI to execute complex, multi-survey accounting and tabulation tasks, PWW’s survey panel management system automates protocols to redirect questions/sections based on respondents’ feedback, adding built-in incentives that encourage continued participation over time to improve data accuracy. On its potential for providing clients with long-term incremental benefits, Maag stresses that “Primary data collection over time allows our clients to better understand their standing in the competitive marketplace, and adjust compensation, scheduling, and staffing levels to maintain their competitive edge while improving efficiency and profit margins.”

About PWW
Proactive Worldwide is one of the world’s leading market intelligence companies helping top-tier organizations understand vulnerabilities, better predict market shifts, and plan for growth with confidence. We examine competitors, suppliers, customers, regulatory issues, and more—through advanced competitive, market, and customer intelligence—to deliver a more complete picture of the decision-making environment with a far-reaching perspective that uncovers hidden opportunities and key threats. With 25 years of experience, we leverage our proprietary methodology, a deep bench of researchers and analysts, and in-house industry specialists to produce insights that have real impact. For more check us out at http://www.proactiveworldwide.com.

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Kelley Loiacono
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