Rising Consumer Interest in Immunological and Digestive Health Drives the Global Probiotics Market, According to New Report by Global Industry Analysts, Inc.

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Probiotics: A Global Strategic Business Report

San Jose, California (PRWEB) May 30, 2014

Probiotics form a part of the nutraceutical industry and include a large number of diverse strains of good bacteria that help maintain gut health by optimizing the intestinal microbial balance. The probiotics market comprises foods, ingredients, and supplements. Ability of probiotics to restore required balance of essential good bacteria post antibiotics consumption; promote digestive health; enhance vitamin B synthesis; support optimum absorption of calcium, copper, iron and magnesium; maintain healthy immune system, and facilitate proper digestion of dairy foods offers a strong business case for the long term growth of the market. Consumers are progressively seeking to enhance their health and wellness by consuming probiotics in a major way to promote health, immunity, and better digestion.

Global market for probiotics is primarily driven by increasing consumer awareness regarding probiotics and its specific benefits in maintaining digestive and immunological health. Aging demographics and growing trend towards preventive healthcare amid rising healthcare costs represents other important drivers for the market’s strong performance in recent years. The market is also benefiting from favorable media coverage backing the benefits of probiotic strains as well as their safety profiles. Effervescent innovation and launch of probiotic based health supplements, food and beverages, over-the-counter (OTC) pills and oral rehydration systems (ORS), also augurs well for market growth.

Future growth in the market will be driven by robust demand for probiotic dairy products, particularly yogurt, supported by the intensifying gut health trend worldwide. Greek yogurt is another probiotic dairy product that has been witnessing exponential growth in recent years, particularly among the young and health conscious generation. Growing popularity of functional foods and beverages against the backdrop of escalating income levels, changing lifestyles, growing health awareness, greater emphasis on convenience foods, and rapidly graying world population, is also expected to bode well for probiotics consumption in the coming years.

As stated by the new market research report on Probiotics, Japan, Europe and the United States represent major markets worldwide. Aging population, high spending power of consumers, the desire to stay healthy and maintain active lifestyles as well as the general perception of probiotics as being safe for consumption represent key growth drivers in these markets. Emerging markets, specifically Latin America, the Middle East and Asia-Pacific are expected to spearhead future growth. Key factors supporting growth in these regions include expanding middle class population with high disposable incomes, aggressive retail marketing, Westernization of food habits, and robust production and consumption of functional foods and beverages. Asia-Pacific represents the fastest growing market worldwide with a CAGR of 12.4% over the analysis period. The low per capita consumption of probiotics in the region offers huge untapped potential for growth.

Key players covered in the report include BioGaia AB, China-Biotics Inc., Chr. Hansen A/S, Danone SA, E.I. du Pont de Nemours and Company, Garden of Life LLC, General Mills, Lallemand-Institut Rosell, Lifeway Foods Inc., Mother Dairy, Natren Inc., Nestlé Nutrition, Probi AB, Seven Seas Ltd., Valio Ltd., and Yakult Honsha Co. Ltd., among others.

The research report titled “Probiotics: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, regulations, issues, challenges, mergers, acquisitions, and other strategic industry activities of major players worldwide. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), the Middle East, and Latin America (Brazil and Rest of Latin America). Segments analyzed in the report include Food & Beverage, Dietary Supplements, and Others.

For more details about this comprehensive market research report, please visit http://www.strategyr.com/Probiotics_Market_Report.asp.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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