Don't Leave Your Sales Team Behind When Launching New Products - A Sales Momentum Infographic
Scottsdale, AZ (PRWEB) May 13, 2014
Sales Momentum introduces an infographic sharing the issues B2B companies face when launching new products and best practices B2B companies can use to address them. Sales Momentum, a leading sales training company, released its latest infographic – Don't Leave Your Sales Team Behind When Launching New Products. The infographic highlights why companies should invest more resources in training and coaching their sales forces when launching new products, along with best practices for doing so.
Historically, product launches to sales teams all too often more closely resemble escape plans than launches to develop market superiority. The investment in training the sales team to sell the product is simply not commensurate with the importance of the new product.
Even an extraordinary new product will not sell itself beyond early adopters. The sales teams must be able to fine-tune and adapt their sales skills to selling the new product. The more innovative the new product, the truer this proposition.
The infographic begins by sharing that $15M is spent on marketing new products annually, yet 55-80% of new product launches fail. Furthermore, almost one-half of B2B sales leaders report their sales teams need to do a better job introducing new products to the market. The infographic focuses on how sales teams can do a more effective job selling new products – highlighting the importance of training and coaching the sales force prior to the product launch.
“Companies will continue to launch new products with varying degrees of success if they continue on the same path. Greater success will require companies doing a better job preparing their sales force – through sales training and sales coaching,” said Dr. Janet Spirer, co-founder of Sales Momentum. “Our infographic shows that companies are primed for a revolution in the way they think about training their sales forces to sell new products. Learn, then launch; and adding sales coaching is key to driving new product sales revenues.”
To view the infographic, visit: http://www.salesmomentum.com/infographic-new-product-launch-training/.
To learn more about launching new products, download the Sales Momentum white paper: Don’t Let Your Next Product Launch Fail at http://www.salesmomentum.com/dont-let-your-new-product-launch-fail/.
Sales Momentum, LLC partners with companies engaged in major B2B sales to provide sales training experiences that make a difference. The company specializes in customized sales simulations and sales coaching initiatives.
For more than 30 years, Richard Ruff and Janet Spirer have worked with the Fortune 1000 to craft sales training programs that make a difference. Richard and Janet co-authored Parlez-Vous Business to help sales people have smart business conversations with customers and are co-founders of the Sales Training Connection blog. Richard co-authored Managing Major Account Sales and Getting Partnering Right.
Janet Spirer, Ph.D.
Principal, Sales Momentum
9280 E. Thompson Peak Parkway - Suite 36
Scottsdale, AZ 85255
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