NetSuite Magazine Publishes “The Future of Professional Services”

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Leading strategy and technology consultant Brian Sommer, formerly of Accenture, discusses 5 ways to propel the best professional services firms forward in an increasingly client-driven market.

Recognize the client-driven shift that's rippling through the industry and undertake a broad and unflinching evaluation and competitive analysis of how your team stacks up.

NetSuite Magazine, the quarterly digital interactive publication of NetSuite, Inc. released its July 2013 edition focusing on the future of professional services. Strategy and technology consultant Brian Sommer, formerly of Accenture, contributes the cover story summarizing the five key factors that can make or break a firm’s success, entitled "The Future of Professional Services."

Sommers demonstrates how today’s business buyers utilize the internet and social media to research their problem, seek potential solutions, and line up service providers. Key take-away? Relying on prior sales relationships to attract new business can leave a professional services firm in the dust. He advises that what is critically important for professional services firms is “recognizing the client-driven shift that’s rippling through the industry and undertaking a broad and unflinching evaluation and competitive analysis of how your team stacks up.”

How a firm identifies client needs, markets its brand, communicates its expertise, invests in its solution, and builds its team can mean the difference between a firm being stagnant and a firm moving forward. To learn more about these 5 key factors, view “The Future of Professional Services” in NetSuite Magazine at

About NetSuite Magazine: NetSuite Magazine is a quarterly online publication and is the authoritative source of information about NetSuite. The goal is to inform, educate and engage NetSuite customers and prospects regarding NetSuite best practices, integrated vertical solutions, and business topics that help customers optimize and run their businesses. The content in the magazine includes featured articles and columns from NetSuite executives and product teams, NetSuite SuiteCloud Developer Network partners and featured articles from distinguished industry analysts and bloggers.

About NetSuite: Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organizations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating. For more information about NetSuite, please visit

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