In the latest update, Google is trying to understand user's intent behind searches and therefore it shows results relevant to users search rather than showing pages with matching keywords.
New York (PRWEB) November 02, 2013
Recently, Google has made several changes into its search analysis algorithm to make it more difficult for people who spam its search results or purposely do things to rank better that are against Google’s publisher guidelines. Released under the name 'Humming Bird', this update is all about semantics and focuses on mind of search performer. Google has used 'Humming Bird' for their new update as they believe this name reflects their motto of returning precise and fast results.
Hummingbird update is a complete replacement of the current search algorithm and there have been reports to its launching last month up to a few months ago. The new update focuses on helping the search engine in understanding user's intent for search rather than simple matching of keywords in website(s).
Profit By Search, No.1 SEO India Company, has been keeping a close eye on Google updates over the years and the company has been putting in its best efforts to protect its client's rankings after the update and it is due to their hard work that ranking of their client websites are not affected even after countless algorithm updates from Google.
“In the latest update, Google is trying to understand user's intent behind searches and therefore it shows results relevant to users search rather than showing pages with matching keywords,” said Abhinav Girdhar, CEO at Profit By Search.
“While this update is good for users, it will create some problems for people who had their website developed as per previous updates. There are certain tweaks to get better ranking on Google search results and those who have got them right are ranking better now,” he further added.
Profit By Search listed some steps that may help website(s) in ranking better on Google search results such as adding an FAQ section and updating it regularly, answering questions on website pages, promote all content on social networks, answer question with video and properly title in YouTube, etc.
If 'Humming Bird' has shown some impact on your website(s) ranking in search results or if you want any consultation for improving your ranking in this latest update contact Profit By Search – India's #1 SEO Company.
About Profit By Search:
Profit By Search is the search arm of ONS Interactive Solutions Pvt Ltd and is India's #1 SEO & PPC Company. Profit By Search specializes in ensuring that small & medium businesses gets prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website.
For more information about their SEO & PPC services, please visit http://www.profitbysearch.com or call Alok Kumar at (888) 322-7617.