It’s commonly believed that the practice of bargain hunting is reserved for those with less money, but this survey clearly shows that those with higher incomes are savvier online shoppers.
Santa Monica, CA (PRWEB) July 24, 2013
PromotionalCodes.com today released results from its survey, conducted online by Harris Interactive in May among 2,085 U.S. adults, that dispels the belief some may have that those with less money are more likely to use online coupons and search for deals. The results also suggest that more education leads to savvier online shopping, as the group with the highest level of education is most likely to use promotional codes. Distributed in a three part series leading up to National Coupon Month,the survey data explains consumer behavior when shopping with promotional codes online based on key demographic differences.
The first set of data reveals that 74 percent of U.S. adults who shop online, with total annual household income of $75,000 or more, use promotional codes at least sometimes - as compared to 65% of those with a yearly household income of $35,000 to $49,999 and 59% of those with a yearly household income of $35,000 or less. Similarly, 73 percent of online shoppers who are college graduates or have higher education use online promotional codes at least sometimes, as compared to 65 percent of those with a high school education or less.
“It’s commonly believed that the practice of bargain hunting is reserved for those with less money, but this survey clearly shows that those with higher incomes are savvier online shoppers,” said Regina Novickis, consumer savings expert with PromotionalCodes.com. “Likewise, college graduates are putting their educations to use when it comes to shopping smarter by using online discount codes.”
With the school year rapidly approaching, those of all income and education levels should also use online promotional codes to prepare students for the year. According to the National Retail Federation, this year families with school-age children will spend an average of $634.78 on school supplies, clothes, shoes and electronics and total spending is expected to reach $26.7 billion.
Other key findings include:
Top of the Class
- 32% of College Graduates and those with higher education always/often use promotional codes when shopping online, as compared to 27% of those with a high school education or less
- 25% of College Graduates and those with higher education often use promotional codes when shopping online, as compared to 19% of those with a high school education or less
In the Money
- 33% of those with a yearly household income of $75,000 or more always/often use promotional codes when shopping online, as compared to 24% of those with a yearly household income of $35,000 or less
- 25% of those with a yearly household income of $75,000 or more often use promotional codes when shopping online, as compared to 19% of those with a yearly income of $35,000 to $49,999 and 17% of those with a yearly household income of $35,000 or less
For more information on survey findings or to find the latest promotional codes and discounts, visit PromotionalCodes.com or follow the site on Facebook or Twitter.
This survey was conducted online within the United States by Harris Interactive on behalf of Surf My Ads.com, Inc., from May 29-31, 2013 among 2,085 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Candice Cerro: Candice.Cerro(at)surfmyads(dot)com.
PromotionalCodes.com is a coupon savings website that provides thousands of free online coupons and promotional codes from top brand names like Macy’s, Target, Home Depot, Travelocity, Dell and many more. The site is developed by Santa Monica-based SurfMyAds.com, Inc., which also owns and operates Coupons.ca, Codes.co.uk, Codes.de, CouponWinner.com, PromoCodes.com and myShoes.com, a shoe shopping website. For more information, visit SurfMyAds.com.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit http://www.harrisinteractive.com.