Bigger Family, Bigger Savings: PromotionalCodes.com Consumer Survey Findings

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Larger Households Cash in on Savings Most Using Online Coupons

Families with children often feel a financial strain as going to the grocery store, purchasing school supplies and clothes, insurance premiums and even vacations are all more expensive.

PromotionalCodes.com today released results from a survey, conducted online in May by Harris Interactive among 2,085 U.S. adults, that suggests that households with more people present are more likely to use online promotional codes. 39% of online shoppers who live in households with five or more people use promotional codes when shopping online always/often, as compared to 31% of those with three to four members, 26% of those who live alone and 27% of those with two members in their household.

In the second round of results distributed in a three part series leading up to National Coupon Month, the survey data also indicates that those who shop online and have any children under age 18 present (37%) are more likely than those without children in the household (26%) to use online coupons “always/often”. Likewise, female online shoppers are more likely than males who shop online to use promotional codes at least sometimes when shopping online.

“Families with children often feel a financial strain as going to the grocery store, purchasing school supplies and clothes, insurance premiums and even vacations are all more expensive,” said PromotionalCodes.com consumer savings expert Regina Novickis. “It’s no surprise that these families are seeking out ways to save the most money when buying essentials.”

More results indicating that females and families are the savviest online shoppers include:

More People in the Household, More Savings

  •     74% of online shoppers with children in their household at least sometimes use promotional codes when shopping online, as compared to 67% of those without children present
  •     Over 7 out of 10 (73%) of those with 3-4 members of their household at least sometimes use promotional codes when shopping online

Ladies Love a Bargain

  •     76% of females (all ages) at least sometimes use promotional codes when shopping online, as compared to 63% of males
  •     27% of females (all ages) often use promotional codes when shopping online, as compared to 17% of males

For more information on survey findings or to find the latest promotional codes and discounts, visit PromotionalCodes.com or follow the site on Facebook or Twitter. Android and iPhone users can also find the latest deals on the free PromotionalCodes.com Coupon App.

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Surf My Ads.com, Inc., from May 29-31, 2013 among 2,085 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Candice Cerro: Candice(dot)Cerro(at)surfmyads(dot)com.

About PromotionalCodes.com
PromotionalCodes.com is a coupon savings website that provides thousands of free online coupons and promotional codes from top brand names like Macy’s, Target, Home Depot, Travelocity, Dell and many more. The site is developed by Santa Monica-based SurfMyAds.com, Inc., which also owns and operates Coupons.ca, Codes.co.uk, Codes.de, CouponWinner.com, PromoCodes.com and myShoes.com, a shoe shopping website. For more information, visit SurfMyAds.com.

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit http://www.harrisinteractive.com.

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Candice Cerro
Surfmyads.com
424-214-5470 119
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