PromotionalCodes.com Consumer Survey Findings: Married or Single - Which Is Better for Your Wallet?

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PromotionalCodes.com today released results from a survey indicating that married individuals are more likely to use promotional codes when shopping online.

More married partners are now each involved in financial decisions as money topics are becoming more widely discussed in our society than in decades past, and many of these conversations start early in the relationship.

PromotionalCodes.com today released results from a survey, conducted online in May by Harris Interactive among 2,085 U.S. adults, indicating that married individuals are more likely to use promotional codes when shopping online. In the final installment of a three part series leading up to National Coupon Month (September), the survey data explains that 7 out of 10 (71%) married adults who shop online use online promotional codes at least sometimes, as compared to 63% of single online shoppers who say the same.

Online promotional codes and coupons have become more prevalent among retailers in recent years while other events such as the economic downturn have caused consumers to be more inclined to savvy saving techniques. More people than ever are taking new approaches to financial issues, such as unmarried couples buying homes together in order to take advantage of low interest rates and home prices.

“More married partners are now each involved in financial decisions as money topics are becoming more widely discussed in our society than in decades past, and many of these conversations start early in the relationship,” said PromotionalCodes.com consumer savings expert, Regina Novickis. “As the survey results suggest, perhaps having another person to hold one accountable leads to more conservative financial habits.”

Looking for online coupons is not the only way married couples are more likely to cash in on savings however, as married couples can save on income taxes, health insurance premiums, housing and more. In fact, Lisa Arnold and Christina Campbell of The Atlantic claimed in January that a single woman making $80,000 a year could end up spending $1,022,096 more over her lifetime than a married woman earning the same income. This supported their belief that being single in America is more costly than being married.

The PromotionalCodes.com survey data also delved into online coupon usage based on other key demographic breakdowns such as age, household size, education level, salary and more. Other key survey takeaways include:

  •     74% of online shoppers with children in their household at least sometimes use promotional codes when shopping online, as compared to 67% of those without children present
  •     Over 7 out of 10 (73%) of those with 3-4 members of their household at least sometimes use promotional codes when shopping online
  •     76% of females (all ages) at least sometimes use promotional codes when shopping online, as compared to 63% of males
  •     32% of College Graduates and those with higher education always/often use promotional codes when shopping online, as compared to 27% of those with a high school education or less
  •     33% of those with a total yearly household income of $75,000 or more always/often use promotional codes when shopping online, as compared to 24% of those with a total yearly household income of less than $35,000

For more information on survey findings or to find the latest promotional codes and discounts, visit PromotionalCodes.com or follow the site on Facebook or Twitter. Android and iPhone users can also find the latest deals on the free PromotionalCodes.com Coupon App.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Surf My Ads.com, Inc., from May 29-31, 2013 among 2,085 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Candice Cerro: Candice.Cerro(at)surfmyads(dot)com.

About PromotionalCodes.com

PromotionalCodes.com is a coupon savings website that provides thousands of free online coupons and promotional codes from top brand names like Macy’s, Target, Home Depot, Travelocity, Dell and many more. The site is developed by Santa Monica-based SurfMyAds.com, Inc., which also owns and operates Coupons.ca, Codes.co.uk, Codes.de, CouponWinner.com, PromoCodes.com and myShoes.com, a shoe shopping website. For more information, visit SurfMyAds.com.

About Harris Interactive

Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit http://www.harrisinteractive.com.

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Candice Cerro
Surfmyads.com
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