Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development

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The Prosper Foundation continues to support predictive analytics education and development of actionable insights.

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The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. SICD is a leading university in China with approximately 10,000 students. SICD’s focus will be on consumer insights from the ProsperChina™ Quarterly which has been fielded in mainland China since 2006. Over 345,000 respondents have participated in the surveys which gauge shopping behaviors, purchase plans, media consumption and influence, plus more. These insights will be cross-tabulated with government and industry statistics provided by the China Bureau of Labor Statistics and industry associations to formulate propensity models that are predictive in nature and provide actionable insights.

The Prosper Foundation’s mission is to facilitate transdisciplinary collaboration between corporate and academic worlds using consumer insights as the common language. Through the grant program, both professors and students have access (via InsightCenter technology) to collective data sets including years of trended consumer data, both from the U.S. and China, data from the Federal Reserve, and the Consumer Expenditure Survey from the Bureau of Labor Statistics. These insights are often used in journal articles, white papers, research briefs, reports, seminars and in the classroom. Examples of research that has been published can be found in these journals.

The Shanghai Institute of Commercial Development joins a growing list of prestigious schools that have applied for and been granted access to trusted and proven consumer insights and analytics:

Prosper Foundation Grants for 2015

  •     Auburn University
  •     IE University (Spain)
  •     Michigan State University
  •     Northwestern University
  •     Shanghai Institute of Commercial Development
  •     Texas Tech University
  •     The Ohio State University

        o    Fisher College of Business
        o    Department of Consumer Sciences
        o    Department of Eastern Asian Languages & Literatures

  •     University of Arkansas
  •     University of Notre Dame
  •     University of South Carolina
  •     University of Tennessee
  •     University of Wisconsin

About The Prosper Foundation
The Prosper Foundation is a Not-for-Profit organization that supports entrepreneurship & innovation. It facilitates transdisciplinary collaboration using consumer insights as the common language. Founded in 1993 by Gary Drenik & Philip Rist, the Prosper Foundation provides information grants to 12 leading academic institutions. For more information: http://goprosper.com/prosperfoundation.html

Contact:
Chrissy Wissinger, Director, Communications
chrissy(at)goProsper(dot)com
614-846-0146

Stacie Nelson, Client Services & Marketing Director
stacie(at)goProsper(dot)com
614-846-0146

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Chrissy Wissinger
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