Co-Founder of Caxiam Group, Inc. Leaves Company to Start Orlando-Based Website Services Company ProtoFuse, Inc.

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After 8 years of operating as a division of Caxiam, Co-Founder Eric Sharp and team create ProtoFuse to center their expertise around conversion-focused websites for SMBs.

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ProtoFuse builds Conversion-focused Websites backed by Inbound Marketing for both B2B and B2C companies with revenues ranging from 5 to 75M. Based in Orlando, FL., they service clients nationally.

Leaving the umbrella of Caxiam has an immediate impact on our positioning and services – a calculated move for 2013. The long-term autonomy allows us to make critical infrastructure and marketing decisions so that we can chase our vision in 2014 & beyond.

If you would ask ProtoFuse’s Founder, Eric Sharp, what’s the most important lesson he’s learned while building websites over the last 15 years, his response wouldn’t be mixed with website-related jargon.

He’d simply say with a grin, “The only thing that is constant is change”.

Eric entered the Web industry nearly 15 years ago around the pinnacle of the dot-com boom, an era where change was the acceptable norm and the future of the Web was dependent upon it. He then warily stepped through the dot-com bust a few years later, and then happily took part and contributed to the Web’s continual growth over the last decade. “Designing and marketing websites forces you to adapt and be comfortable with trial and error,” says Eric.

The year 2013 has certainly been no exception, as it called for disrupting a norm that was established 8 years ago with the inception of Caxiam Group, Inc. – a company he helped Co-Found with childhood friend, Ethan Pitsch.

Since 2005, Caxiam Group has been owned and operated by both Eric and Ethan. For 8 years the company offered a wide-range of services including design, branding, web design and development, web applications, internet marketing, and ecommerce. The infrastructure of the company was setup to enable both Eric and Ethan to run two separate divisions – fully independent of each other. They hired their own teams, pursued their own clients, implemented their own processes, but continued to market themselves as a single entity.

As that single entity to the world, Caxiam Group steadily grew as a brand, gained a local reputation, and turned heads nationally. However, as each division expanded and discovered their ideal customer, a difference in positioning, marketing philosophy and brand personality surfaced. Those differences created hurdles that were irreconcilable.

On July 1, 2013, an agreement was finalized that would allow Eric to break away from the brand, start ProtoFuse, Inc, and relinquish his 50% ownership of Caxiam Group to Ethan – making him the 100% owner. The deal officially became public on September 1, 2013.

“Leaving the marketing umbrella of Caxiam Group creates an immediate impact on ProtoFuse’s positioning and service offering – a complete necessity for the remainder of 2013,” states Eric. “The long-term autonomy gives us the capability to make critical infrastructure, culture and marketing decisions so that we can relentlessly chase our vision in 2014 and beyond.”

Through the transition, ProtoFuse has retained its talent, processes, technology and client relationships formed during its years as a division at Caxiam Group. Clients include, but are not limited to; Carefree RV Resorts, DTx Inc., Cactus Technologies, Revere Electric, Caregiver Services Inc. and Dr. Venessa’s Formulas. ProtoFuse will also continue a work-for-hire relationship with one of the world’s top Universities, Stanford University. “Our relationship with Stanford pushes us to refine every facet of our business, which subsequently improves our offering for SMBs”, says Eric.

By igniting ProtoFuse, Eric and his team now have 100% autonomy to grow a brand that focuses specifically on planning, designing, developing, marketing and supporting Conversion websites for SMBs. They’ve also chosen to offer marketing services specifically within Inbound Marketing — enabling them to improve their existing razor-sharp expertise within Search Engine Optimization, Content Marketing, Analytics and Measurement, Marketing Automation and Social Media Marketing for their clients. They strive to form long-standing relationships with businesses, staying involved month to month in support and ongoing consulting roles.

To learn more about ProtoFuse, visit their website at http://www.protofuse.com or email talk(at)protofuse(dot)com.

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Eric Sharp
@ProtoFuseInc
since: 08/2013
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