Proven Strategies to Update Your DTC TV Media in 2021 Webinar to Be Hosted by Script to Screen Co-Founder Ken Kerry and Abed Abusaleh, CEO, Havas Edge

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Kerry and Abusaleh to Anticipate What Your Advertising Should Look Like This Year to Keep Your Product or Service Ahead of the Class

This will be the perfect webinar for anyone wanting to get their product or service maximum exposure using DTC secrets and methods that are state-of-the-art in 2021. The DTC TV field is rife with competitors and the smart players will look for ways to reach their target markets.

In the latest in a series of “Thought Leader Thursday” webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Havas Edge CEO Abed Abusaleh to discuss updating your DTC TV Media in 2021.

They will break down proven strategies and new performance media opportunities that will help scale your business in 2021.

The webinar, to be held on January 21 at 11:00 AM PT/ 2:00 PM ET, will focus on:

  • What is the Full Break format?
  • How can it work for your business?
  • What are the top 5 things businesses MUST know to be successful in performance/DR?
  • How is performance media DIFFERENT than traditional media?

To register for this complimentary event: https://www.scripttoscreen.com/media-in-2021/

Kerry said: “This will be the perfect webinar for anyone wanting to get their product or service maximum exposure using DTC secrets and methods that are state-of-the-art in 2021. The DTC TV field is rife with competitors and the smart players will look for ways to reach their target markets. Abed Abusaleh is a driver of new and effective trends and his analysis will be golden for advertisers wanting to maximize their return on media spends.”

Kerry serves as Creative Director and Executive Producer at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO.

Throughout Abusaleh’s expert career, he has been a Direct Response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, Norton LifeLock and eHealth, have all enjoyed increased sales and lower customer cost-per-acquisition. Prior to joining Havas Edge, Abed served as the top account executive with Century Media. He is a graduate of Columbia University.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns.

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Frank Tortorici
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