Psychology Key to Cassian Films Storytelling Success
Leverages psychology, new video company delivers more than 65 films in first six months.
WILMINGTON, N.C., July 4, 2019 /PRNewswire-PRWeb/ -- In the six months since Wilmington, NC-based Cassian Films was founded, they have produced and delivered more than 65 films to businesses of all sizes -- and even to newlyweds. To help companies forge stronger relationships with customers, the founders have focused on using psychological insights to deliver personalized visual storytelling.
Trained in psychology, the Cassian Films team leverages the power of colors, perspective and sound to elicit emotional responses through video. "We understand how visual cues, music and camera movements work together to illicit psychological reactions," said Cody Milewski, co-founder of Cassian Films. "By using these tools strategically, we can create video content that consistently impacts audiences in a meaningful way."
Cassian's rapid growth has been informed by a collaborative, personalized approach. The company focuses on connecting to their customers' customers – understanding not only target demographics, but also their priorities and concerns. They then link this understanding with the visual cues that resonate with that unique audience.
While Cassian has produced a handful of wedding videos across North Carolina, their biggest impact has been felt by the businesses they serve. From dentists to manufacturers, retirement homes to tech startups, the highly personalized approach the team takes has set them apart from traditional videography firms. For their work with businesses, it's about connecting with the marketing and PR teams, delivering on social media needs and presenting the image that helps build the corporate reputation.
"The video produced by Cassian Films about our customer's success was magical," said Ross Hamilton, CEO and Founder of ConnectedInvestors. "The team's ability to communicate his unique story was compelling and has helped us develop deeper connections with the investors that are part of our company's success."
"Whether it's photography or video, our approach is highly personalized in order to tell a compelling story," said Kristina Milewski, co-founder of Cassian Films. "We build trust with our clients, so they can better build trust with theirs."
About Cassian Films:
Cassian Films, a North Carolina-based video production company, was founded in 2018 to help companies forge stronger relationships with customers through visual storytelling. Among Wilmington's fastest-growing production companies, Cassian's deeply personalized approach focuses on understanding and articulating each clients' unique journey. Through video and photo services, Cassian Films helps companies clarify branding, create relevance, and improve outcomes. The team is expanding rapidly, targeting companies throughout the southeastern U.S. For more information, visit http://www.cassianfilms.com.
SOURCE Cassian Films
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