Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

PULVERIZE® Weed Killer’s 2019 National Ad Campaign Aims to Wrangle Up Consumers Looking for A Natural Alternative to Glyphosate
  • USA - English


News provided by

MESSINAS

Aug 15, 2018, 03:00 ET

Share this article

Share toX

Share this article

Share toX

PULVERIZE WEED KILLER 2019 "GIDDY-UP!" CAMPAIGN SNEAK PEEK
PULVERIZE WEED KILLER 2019 "GIDDY-UP!" CAMPAIGN SNEAK PEEK

WASHINGTON, N.J. (PRWEB) August 15, 2018 -- MESSINAS®, the maker of PULVERIZE® brand of natural weed killers, today unveiled its 2019 “Giddy-up” campaign that company leadership expects to educate consumers on the availability of effective, natural alternatives to traditional chemical herbicides in a memorable way. The campaign uses the tag line “Don’t try to roundup your weeds. PULVERIZE them” combined with various imagery of the wild west in a stylized approach that should easily resonate with the consumer, professional and agricultural marketplaces.

"There’s been this murmur in our industry for years asking for a natural alternative to glyphosate, and all the recent news stories have really contributed to a growing chorus for innovation and leadership. MESSINAS is ready to step up with our plans for PULVERIZE." James Messina, VP

Post this

The new campaign has been in development over the past three years as part of the company’s long term marketing strategy, and as part of the roll out, radio, video and print ads will be supporting the brand message. Recent news regarding the active ingredient glyphosate has consumers and retailers alike questioning the use of the biggest herbicide brands in the world, and while there is no shortage of information on both sides of the debate, one thing is clear: people are looking for an alternative.

“We want people to know that the old way of doing things, you know the whole, ‘because that’s the way it’s always been done’ type of rhetoric, is over,” said James Messina, the Vice President of MESSINAS. “I couldn’t be more proud of what our team has come up with to grab everyone’s attention with this campaign. There’s been this murmur in our industry for years asking for a natural alternative to glyphosate, and all the recent news stories have really contributed to a growing chorus for innovation and leadership. If we have to be the ones to take a shot at educating the marketplace, then MESSINAS is ready to step up with our plans for PULVERIZE.”

As part of the campaign, MESSINAS has committed to a national advertising spend that will incorporate both traditional and digital media outlets, including radio, television and print. In addition, consumers will find signage and mail-in rebates at participating stores that can save them up to $20 on the entire PULVERIZE product line, including ready to use and concentrated formulas. This campaign comes on the heels of the 2018 $1,000,000 give away of PULVERIZE products to retailers across the country that resulted in more than 5,000 stores across the country carrying the brand and offering the products to consumers including Walmart, Home Depot, Ace Hardware, True Value and independent retailers.

For complete information on PULVERIZE visit http://www.pulverize.com.

About PULVERIZE® Weed Killers

Introduced in 2017, the PULVERIZE line of natural weed killers includes three unique formulas in both ready to use and concentrated sizes to tackle the toughest weed issues. PULVERIZE Weed Killer is a lawn safe product that targets weeds without killing grass, PULVERIZE Weed & Grass killer is a nonselective herbicide that kills both weeds and grass, as well as moss and algae and PULVERIZE Weed, Brush & Vine kill even the toughest weeds. All PULVERIZE products work fast with visible results in as little as twenty minutes.

About MESSINAS

Messinas, founded in 1998, manufactures a variety of lawn & garden products including animal repellents, plant health tools, weed killers and more under the Seedlingers®, Animal Stopper®, Pulverize™ and Plotsaver® trademarks. These products are distributed throughout the United States and abroad through distributors, hardware co-ops Orgill, Ace Hardware and True Value, and thousands of retail outlets including Menards, Orchard Supply Hardware, Mills Fleet Farm, Whole Foods, Intermountain Farmers Association, Bomgaars, Southern States AGWAY, Family Farm & Home, Shopko and other brick and mortar locations in all 50 states. The company is headquartered in New Jersey, with multiple regional staff throughout the United States. For additional company information, product information and availability, please visit http://www.messinas.com.

=======================================================================

For Additional Information:

Megan Konys, Marketing Manager
MESSINAS
T: 908-320-7009

James Messina, MESSINAS, http://www.messinas.com, +1 908-320-7009, [email protected]

Modal title

PULVERIZE 2019 GIDDY-UP CAMPAIGN - DEALER INFORMATION
PULVERIZE 2019 GIDDY-UP CAMPAIGN - DEALER INFORMATION
PULVERIZE 2019 GIDDY-UP CAMPAIGN - DEALER INFORMATION

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.