The creative process at Furry Puppet Studio often begins humbly, with an incidental scribble, or a doodle discarded in the margins of a sketchbook.
Los Angeles, CA (PRWEB) November 12, 2015
The Brooklyn based puppet studio has built a revamped website to showcase its custom puppets amid the release of a new music video collaboration which features its latest designs.
“Have you heard of ‘Grumpy Cat’? ” asks Zack Buchman, Founder and Creative Director of Furry Puppet Studio, as he strolls through his Brooklyn studio, stopping to lift a frowning feline puppet, its bright blue eyes fixed in a state of perpetual annoyance, into the air.
He is referring, of course, to the celebrity cat whose pointed expression of disgust has inspired everything from television interviews to countless memes. Grumpy Cat reappears here now in the only official version of her puppet form, judgmental scowl fully intact.
Buchman, a former animator who left home and moved to New York City at a young age, has a pretty unorthodox background for a creative director who’s at the helm of his own business. “Actually, I never ended up going to college,” he says. “But I think that it ended up giving me this outsider perspective and an unusual outlook. Which is why our work is so different.”
Indeed, it seems that Buchman’s unique perspective has a lot to do with the attention that Furry Puppet Studio is getting: he and his team have together conceptualized and fabricated custom puppets for a wide variety of productions, from TV shows to music videos featuring some unexpected guest stars, such as Jon Hamm and Michelle Obama. Recently, the studio collaborated with Missy Elliott and Pharrell on a new music video for the song “WTF,” which has just been released.
The creative process at Furry Puppet Studio often begins humbly, with an incidental scribble, or a doodle discarded in the margins of a sketchbook. The team then combines forces to “figure out the essence of the doodle and what makes it so special,” says Buchman.
The vibe of Furry Puppet Studio is akin to that of a candy store: bright colors, surprising shapes, and visual treats. The creative team at the studio is no different in their diversity, eclecticism and innovative techniques, utilizing 3D printers and manufacturing their own fabric, which they lovingly call “dream fleece.”
“We go to all of this trouble because we believe the medium is truly exceptional,” Buchman explains, observing that puppets have a distinct way of developing long-lasting bonds and meaningful exchanges with audiences. “There is an emotional connection that simply doesn’t exist in the same way in other mediums,” he says.
Given the team’s dynamism and Buchman’s creative flair, Furry Puppet Studio is poised to be a leader in the movement to reinvent puppetry.