PureCostumes.com Sees a Growing Trend of Giving Costumes as Gifts

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Online costumes retailer, PureCostumes.com, notices an increase in sales this holiday season as parents focus on gifts that stimulate the imagination and encourage active play signaling a growing trend in the industry.

Pure Costumes

Pure Costumes

During the holiday season, it’s not uncommon for costume companies to experience a dip in sales after Halloween. Typically around the end of the year, costume retailers sit back as major retailers reap the benefits of holiday spending. However, online retailer PureCostumes.com has noticed an interesting trend as sales for kid’s costumes continue to increase year after year during the holiday season.

As a year-round costumes retailer, PureCostumes.com can always count on selling Christmas costumes and accessories this time of the year. Though sales for these seasonal items have been steady and reliable sources of revenue, the increase in sales of costumes for children have contributed to surprising growth. PureCostumes.com believes that this trend can be attributed to parents purchasing costumes as Christmas gifts for their children. With inactivity and childhood obesity becoming a growing concern for the nation, many parents are looking for unique toys that encourage active play. Many parenting blogs also promote the use of costumes for dress-up play for young children as a means to improve social skills and child development.

Licensed character costumes have been the most popular gift items. This year, the new Disney Frozen costumes have been among the most popular this season, coinciding with the recent release of the widely received film. Superhero costumes continue to be top sellers for children as the two major comic book brands, Marvel and DC, continue to stay relevant by releasing new movies, games and television shows. In addition, career costumes like the licensed Nascar costumes are also commonly purchased for young fans, allowing children to emulate their favorite professional drivers.

Though the holiday season is almost over, the company is expecting this trend to continue throughout the year as character costumes are expected to continue to be popular gifts for children. As PureCostumes.com looks to further expand its business in 2014, customers can expect the website to be a top source for children’s costumes all year. Furthermore, as Pure Costumes continues to keep its eye on industry trends and look for new opportunities for growth, the company is primed for a success in the New Year.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the company carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. For more information, please visit http://www.purecostumes.com/.

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Karen Dang
since: 06/2009
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